Wendy’s New Twitter ‘Voice’ is Making Waves
The common wisdom is that a company’s social media ‘voice’ should represent their brand as accurately as possible. So is Wendy’s sassy new Twitter persona an example of following that wisdom or just a grab for extra media attention? Read More
Macy’s Making Big Cuts After Dismal Holiday Season
In another example of how much the retail landscape in the US is changing, it seems that the magic has gone out of a Macy’s Christmas and thousands of employees will be paying the price. Read More
Will 2017 Be the Year of the ChatBot?
Chat bots made their big holiday debut this past shopping season and according to one industry expert 2017 will be the year that they really come into their own as a retail tool. Read More
Infographic – How the Internet Revolutionized Offline Retail
Everyone in or out of the business knows that offline retail has been change forever by the Internet, but this fascinating infographic details exactly how it happened, and offers a few cautions and warning along the way.
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