Should Online Retailers Offer a Physical Catalog?
The days of the physical catalog are numbered. Aren’t they? According to some experts, maybe not, even if yours is a completely Internet based retail concern. In fact, some of them say that the printed catalog is still a marketing must. Read More
Amazon Cash Service Debuts
In another attempt to blend online and offline transactions Amazon launched Amazon Cash, a service that will allow customers to add cash to an Amazon Gift Card balance at a number of physical retail locations, including CVS and Sheetz locations nationwide. Read More.
Pressured by Online Competition, Payless Files for Bankruptcy Protection
Citing increased competition from online retailers as a major factor in its decline Payless Shoes filed for Chapter 11 bankruptcy last week and will be closing 400 stores across the US within the next few months. Read More
Online Stores Taking Creative Steps to Make Returns Process Easier
For those shopping online, an easy returns policy is almost always at the top of their want list when it comes to choosing between retailers. This has now led to some rather creative return policies being offered by all kinds of companies. Read More.
Infographic: Types of Social Media Fans and How to Appeal to Each of Them
Just as there are different ‘buyer personas’ brands should be aware of when tailoring their marketing messages there are also ‘social fan personas’ whose behaviors should be taken into account, as this infographic details.
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