Top Tips for Composing Better Instagram Captions
Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven.
Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if you cannot make use of promotional links.)
However, many people do struggle with the task of Instagram ‘copy-writing’ and, as a result miss the reach and promotional opportunities the text side of Instagram offers. With this in mind, here are some tips to help you write better, more effective captions for your fabulous images.
Get Your Hashtags Right
The right hashtags will help you to increase your reach significantly. The ‘rules’ for hashtags on Instagram are fairly loose, but all of the following are important to keep in mind:
- Make your hashtags as short as possible
The hashtags you use should relate to the image as directly as possible.
You can use between five and 15 hashtags per Instagram post, but most experts agree that any more than ten is overkill.
If you are looking for popular hashtags to use in your caption, all the following sites can be great resources; Hashtags.org, TagDef.com, TrendsMap.com. In terms of helpful apps for your phone, TagsForLikes and Instatag apps.are good choices.
Drive Engagement and Build Relationships via the Comments Section
Do you reply when someone comments on your Instagram post? If you don’t, you are missing out on a chance to drive engagement and make a personal connection with your fans.
Take a moment to reply to comments and to answer the questions people may have. This is a great chance to showcase yourself as a leader in your field, as well as to make them feel that their comments are appreciated.
Share the Backstory
A picture can be worth a thousand words, but on Instagram it can often mean nothing if it does not convey the intended message to viewers.
Your caption however allows you to share a little backstory of what it is all about, both clarifying its message and adding a little extra interest to the post.
Format Your Captions
When entered into the default box, there is no way to add a paragraph or line break in Instagram. And that can end up looking annoyingly messy. There is a way to format your captions in a more attractive way though.
Simply compose your captions in a note taking app and then copy and paste the whole thing into the Instagram post box. Your formatting will remain intact and it only takes an extra minute.
Watch Your Language
When composing your Instagram captions avoid using shorthand where possible. Your character limit is not strict, as is the case for Twitter, so there is really no reason to use ‘U’ instead of ‘you’ and similar short forms.
These abbreviations, though trendy, can tend to confuse people and present a rather lazy image of your brand, so take the extra time to write words out in full and don’t forget to spellcheck as well.