KHD Buzz – Facebook Ad Mistakes, The Importance of Beacons, New Retailer Bankruptcies and More

More Ad Measurement Errors Cost Facebook Money This Time 

Facebook’s ad programs have been rather bug prone recently, much to the annoyance of many advertisers. The latest mistakes are more than that though, as they are actually going to cost Facebook money this time, in the form of refunds to those affected. Read More 

Rue21 Files for Chapter 11 Bankruptcy

Once red hot mall based fashion retailer Rue 21 filed for Chapter 11 bankruptcy, seemingly the latest casualties of a move to online fashion shopping by many millennials. Read More

Report: Younger Shoppers Prefer to Shop on Social Media 

According to a new report, more and more younger shoppers – those under 20, a group with some considerable buying power – prefer to make their online purchases where they spend a sizable amount of their free time; their social media accounts. Read More 

Amazon Celebrates 20 Years as a Publicly Traded Company 

Time really does fly. Believe it or not last week marked the 20th anniversary of Amazon’s initial IPO. Read More

Infographic: 3 Huge Online Retail Trends to Watch

Omnichannel is no longer just a buzzword, it’s becoming a reality for marketers thanks to three key online retail trends: mobile devices, millennials and beacons – devices that bring digital into physical retail.

This infographic from Elastic Path illustrates how these forces are driving demand for seamless digital experiences across channels in 2017.

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