KHD Buzz – Facebook Ad Mistakes, The Importance of Beacons, New Retailer Bankruptcies and More
More Ad Measurement Errors Cost Facebook Money This Time
Facebook’s ad programs have been rather bug prone recently, much to the annoyance of many advertisers. The latest mistakes are more than that though, as they are actually going to cost Facebook money this time, in the form of refunds to those affected. Read More
Rue21 Files for Chapter 11 Bankruptcy
Once red hot mall based fashion retailer Rue 21 filed for Chapter 11 bankruptcy, seemingly the latest casualties of a move to online fashion shopping by many millennials. Read More
Report: Younger Shoppers Prefer to Shop on Social Media
According to a new report, more and more younger shoppers – those under 20, a group with some considerable buying power – prefer to make their online purchases where they spend a sizable amount of their free time; their social media accounts. Read More
Amazon Celebrates 20 Years as a Publicly Traded Company
Time really does fly. Believe it or not last week marked the 20th anniversary of Amazon’s initial IPO. Read More
Infographic: 3 Huge Online Retail Trends to Watch
Omnichannel is no longer just a buzzword, it’s becoming a reality for marketers thanks to three key online retail trends: mobile devices, millennials and beacons – devices that bring digital into physical retail.
This infographic from Elastic Path illustrates how these forces are driving demand for seamless digital experiences across channels in 2017.
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