Summertime Marketing Strategies for Your Local Business

Are you one of the many retail business owners who tend to accept that summer time can be a bit slow for your business? After all, the sun’s out, folks are heading off on vacation, after July 4 there are no big national holidays for weeks and chances are that you and or your employees have summer holiday plans too. But the summer – which officially runs from June 21 to September 22 this year – is three months long, and that’s only according to the official calendar, the weather can extend it even longer. Can you really afford to take it easy for that long?

The fact is that the summer months can be a great time for both online and brick and mortar retail businesses to try some new marketing tactics and better connect with their existing customer base at the same time. Here’s a look at some effective summertime marketing strategies that can help you beat a summer lull in the coming weeks.

Celebrate Summer Holidays

If you look at what’s being posted on social media in general, you’ll quickly realize that it seems like there is a ‘holiday’ for everything. Big brands and marketers have declared ‘a day’ for almost anything you can think of, and some of the silliest and wackiest of them fall in the summer months.

Silly and wacky is fun though, and embracing a few of these special days and basing some themed marketing for your business around them can be a great way to engage people both on and offline. And there really is something for everyone. Take a look at this list of ‘official’ July holidays and you’ll find at least one or two that you tie into promotions for your business:

• 1 International Joke Day
• 2 Build A Scarecrow Day
• 2 World UFO Day
• 3 Compliment Your Mirror Day
• 3 Disobedience Day
• 3 Stay out of the Sun Day
• 4 Independence Day
• 4 National Country Music Day
• 4 Sidewalk Egg Frying Day
• 5 National Bikini Day
• 5 Work-a-holics Day
• 6 International Kissing Day
• 6 National Fried Chicken Day
• 7 Chocolate Day
• 7 National Strawberry Sundae Day
• 8 National Blueberry Day
• 8 Video Games Day
• 9 National Sugar Cookie Day
• 10 Teddy Bear Picnic Day
• 11 Cheer up the Lonely Day
• 11 World Population Day
• 12 Different Colored Eyes Day
• 12 Pecan Pie Day
• 13 Barbershop Music Appreciation Day
• 13 Embrace Your Geekness Day
• 13 Fool’s Paradise Day
• 14 Bastille Day
• 14 Pandemonium Day
• 14 National Nude Day (!!)
• 15 Tapioca Pudding Day
• 15 Cow Appreciation Day
• 16 Fresh Spinach Day
• 16 National Ice Cream Day
• 17 Global Hug Your Kids Day
• 17 Peach Ice Cream Day
• 17 Yellow Pig Day
• 18 National Caviar Day
• 19 National Raspberry Cake Day
• 20 National Lollipop Day
• 20 Moon Day
• 20 Ugly Truck Day
• 21 National Junk Food Day
• 22 Hammock Day
• 22 Ratcatcher’s Day
• 23 National Hot Dog Day
• 23 Parent’s Day
• 23 Vanilla Ice Cream Day
• 24 Amelia Earhart Day
• 24 Cousins Day
• 25 Threading the Needle Day
• 26 Aunt and Uncle Day
• 27 Take Your Pants for a Walk Day
• 28 National Milk Chocolate Day
• 28 System Administrator Appreciation Day
• 29 National Lasagna Day
• 30 National Cheesecake Day
• 30 Father-in-Law Day
• 30 International Day of Friendship
• 31 Mutt’s Day

Many of these ‘holidays’ are great fodder for innovative social media marketing campaigns especially photo contests, opinion polls, quizzes, themed special offers and more could all be a part of the plan. All it takes is a little outside the box thinking and a willingness to have fun.

You don’t have to limit yourself to a single platform either, as it is becoming easier and easier to tie different social networks and even email marketing together to expand your campaign’s reach. For example, if you’d like to run contests and/or giveaways Rafflecopter offers an easy way to make use of all kinds of marketing channels and keep track of entries, and at a basic level the service is free.

Offline Summer Marketing

In the summer, most people spend a lot of time outside, so why not join them? There are lots of summer community events, festivals and fairs staged in almost any town in the USA over the summer months and it can really pay off, in terms of marketing and PR, if you get involved in some of them. Sponsoring or partnering with a local event, or even just renting a booth to hand out flyers can be an easy way to do this. You could also take advantage of the good weather by offering an open house picnic or barbecue on your premises.

Whatever you choose to do though, online or offline, do something. Summertime can be a lucrative time, not lost time, as long as you make the effort to make it so.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at and find tips for promoting your business on our blog.

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