Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them
There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found that in spaces that are becoming intensely image heavy a GIF image can really help them stand out.
This is all great, but to include GIFs in a small business marketing plan – they work very well in emails as well by the way – you actually have to make some. And that is where many people become stuck. As the use of GIFs has continued to gain in popularity though, a number of apps and services have sprung up that make the process far easier, and less expensive. Here’s a look at just a few of the best of them:
GIFs.com – This is a great tool if you want to create a GIF from a video. The platform currently supports a number of different video platforms and all you really need to get started is a link to the video you want to use. From there a very simple interface will help you create a GIF that can be directly downloaded to your hard drive for later use, shared via social media or embedded for use in other content like blog posts and emails.
Giphy – Giphy is the go-to source if you really don’t want to make your own GIFs, as there are thousands of user generated images you can make use of for your own content marketing purposes. What many users don’t realize though is how powerful its GIF creation suite actually is. You can create GIFs from video links, still images or other GIFs and you do not need to be very tech savvy to do so.
Cloud App – Having the ability to create GIFs directly from your computer screen can be incredibly useful. It is great for creating tutorials, how-tos or walk-throughs on how to use a product and can also be used in customer service situations.
CloudApp allows you to do this and more. You can make screen recordings, annotate images, record webcam videos and edit them as you please. A unique URL is then generated for your new GIF for you to share it as you please.
Where and How to Use Your GIFs
Once you have them, how can your GIFs be used to the greatest effect? Here are just a few ideas that brands and companies large and small are having success with:
1. Use GIFs to share your brand’s personality
Social media is supposed to be fun. Brands who manage to stay entertaining and share authentically can create deeper engagement with their audience, and amusing/endearing/shareable GIFs can be a part of that.
2. Use GIFs to showcase a product
Want to give your audience a closer look at a new product? GIFs can show off the kind of details and motion that can entice shoppers. Want to quickly debut several new offerings? String several still images together to create a mini visual showcase.
3. Use GIFs to explain a process or a how-to
Often it’s a lot easier to explain something in an image than it would be with words. For step-by-step how-tos, following along with processes or even quick recipes, a GIF can be the perfect tool.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.