Most kids out of school for the summer are still looking forward to lots of summer fun ahead. Most parents are thinking ahead too; ahead to the day they’ll be packing their children back off to school and all of the ‘back to school’ supplies they are going to need before the big yellow buses start rolling again.
Yes, it’s time to start thinking about back-to-school marketing, especially as analysts are predicting that this will be a big year in terms of just how much parents are willing to spend. And while it may seem like retail giants like Amazon, Walmart and Target have the whole market cornered these days that is actually not the case, especially when it comes to the things that kids really care about like cool backpacks, unique lunch sets, and, for the college bound kids, great dorm room decor that might actually help make those tiny box rooms feel a bit like home.
So given that there certainly are still plenty of opportunities for smaller retail businesses to benefit from the back to school shopping rush what are some of the best marketing tactics to consider this year to help give your company an edge? Here are just a few ideas and no, they don’t all include simply posting more often to Facebook.
Target Moms on Pinterest
Pinterest has a heavy female demographic. In the US 81% of Pinterest users are female and the majority of them are between the ages of 21 and 45, so there are a lot of Moms included in that audience. This means that the time to ramp up our Pinterest efforts is now. Creating pins and boards that are as interesting as they are visually engaging – things like checklists, lunch recipes or kids fashion advice – can be a great way to reach the people who still do most of the back to school shopping for children of all ages.
Target Teens on Instagram and Snapchat
High school students, college students, and even many middle schoolers have a huge influence on back to school purchase decisions, so it’s important to market to them as well, without being obviously pushy about it. Great product images, striking visual tableaus and even fun contests can be a great way to showcase your products to an audience that the latest figures show hit either Instagram or Snapchat at least once a day, with many doing so far more often than that and who, while Facebook is growing with other demographics, are increasingly, according to Pew Research, abandoning their Facebook pages for their snappier, more visual accounts.
Yes, Coupons Still Help
Coupons are one of the oldest tricks in the book when it comes to retail marketing campaigns and they are still very effective, especially around the back to school shopping season when parents are trying to get their kids the stuff they want without having to spend too much.
If you are going to offer coupons, a recent Pew Study is worth keeping in mind. It found that over 60% of female adult back to school shoppers use smartphones to shop and that’s where they expect to find coupons. Coupons that can be easily applied at checkout with no cutting, printing or hassle required. Offering mobile coupons is not hard nor particularly expensive to implement, and doing so may be one of the biggest things that helps you stand out from your competition.Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.