Social Media Marketing Trends: Facebook Cover Videos for Business

Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing.

Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video, instead of a still photograph, as their page’s Cover Photo. And at a time when organic reach for businesses on Facebook is still rather low, any tool that helps increase engagement with, and interest in your brand and what it has to say – can only be a  good thing.

 

 

 

 

 

Introducing Video Covers for Facebook Business

Why consider swapping out your cover photo for a video when you are offered the option? Facebook themselves may have given the best answer in the press release that accompanied what was a rather low-key announcement; ” By making cover video available, we want to help you create more engaging interaction and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent space: your Page cover.”

For personal Facebook accounts, the cover is an often overlooked feature as, in the larger scheme of things, it really doesn’t matter very much. For a business that’s not the case. If someone is going to your page for the first time, or even the tenth or more, that 820 x 312 pixels piece of Internet real estate is very important. It can set that tone for your brand and offer a snippet of information all in one. That’s why Page managers to tend to give serious thought to not only getting just the right image but also sizing it properly and ensuring it meets Facebook guidelines.

Some people even spend a decent amount of money having someone else create a cover for them, although you really don’t have to if you have a little time, patience and can navigate a simple graphics tool like Canva. But how much harder will creating a Facebook Video cover be?

How to Create and Implement a Facebook Video Cover

If you already make use of video marketing, the chances are there is actually a video in your library that, with a little editing, may make a great Facebook cover, offering you another way to increase your ROI on actually producing a promotional video for your brand at all (another reason to give the idea a try if you haven’t).

In technical terms, according to Facebook a video being used as a Page cover will still have to meet their 820 x 312 pixels requirement and it can run anywhere from 20 to 90 seconds. You can also choose a shorter video that would then run on a loop. Uploading is not too much harder than adding a new Cover photo either, as this quick video tutorial explains:

Facebook cover videos offer great marketing potential to almost any business, but for a retail business they could be especially useful. So why not give them a try, after all, if you don’t like the finished effect changing back to your original photo only takes another minute of your time anyway.

Koehler Home Decor is a wholesaler of home decor accessories and unique gifts. Source quality wholesale merchandise at KoehlerHomeDecor.com and find tips for promoting your business on our blog.
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