KHD Buzz – Vending Machine Fashion, Scary AI, the Rise of Influencer Marketing and More
Japanese Clothing Retailer Launching Vending Machine Fashion Line
It’s no secret that brick and mortar retailers are struggling to compete with online outlets. Japanese clothing company Uniqlo found that out the hard way a few years ago when a planned expansion into US malls fell flat. Now however they are back, offering some of its line direct to consumers via rather unusual vending machines. Read More
Report: Online Retailers Use More Packaging Than Consumers Would Like
Ensuring that merchandise reaches customers in good condition is a priority for any online retailer, but according to a new report consumers think they are going too far, using far more packaging than they need to. And some consumers find that particularly concerning. Read More
Facebook, AI and Consumer Tech Paranoia
A Facebook study of its own AI technology has made for some very alarmist headlines recently, and some doomy predictions from the likes of Elon Musk. But while the social media giant attempts to convince consumers that chatbots really are their friends this Entrepreneur Magazine op ed states that may be very hard to do, as many are still very wary about the idea in general. Read More.
Infographic: The Rise of Influencer Marketing
It was recently reported that the likes of the Kardashians can earn up to $75,000 per post to serve as influencer marketers on social media. But influencer marketing is not just for big brands, smaller companies are embracing it too, and, as this infographic demonstrates, it is becoming an important part of the digital marketing strategy of many retail businesses.
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