Essential Content Marketing Tools for Better 2018 Retail Marketing Campaigns
Content marketing isn’t going anywhere in 2018, evolving a little maybe, but certainly not losing any of its importance. Therefore, even if you find it overly time-consuming and/or a bit of a drag it’s still going to be a (big) part of any successful marketing campaign overall. The good news is though is that there…
2018 New Year’s Resolutions for Ecommerce Businesses
2018 has arrived and most people are still in that ‘new year, new start’ mindset that tends to accompany the big ball drop and stick around for at least a few weeks afterwards. Whatever New Year’s resolutions you made for yourself, what have you resolved to do for your retail business in 2018? Most (if…
The PR Advantages of Social Media Customer Service in 2018
There is a lot more to a successful retail business than just offering fantastic products. An excellent, comprehensive marketing campaign helps a lot. But if all that advertising and brand building is not backed up by a reputation for taking care of customers then it may well have all been a waste of time and…