4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns
When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true. Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without…
New at KHD – Vintage Santa Cookie Jar
It’s not just Santa who loves Christmas cookies, we all do. Tasty cookies of all kinds are staples of the season, but they are, of course, best enjoyed as fresh as possible. That’s where our new Santa Cookie Jar comes in. It will keep all of your Christmas cookies in the tastiest possible condition while…
KHD Buzz – Toys R Us’ Latest Revival Plans, Buzzfeed Gets into Retail, The Demise of Sears and More
Toys R Us is Dead, Long Live Geoffrey’s Toy Box? As has been speculated for several weeks, the Toys R Us brand is making a comeback, sort off. The company is rebranding itself as ‘Geoffrey’s Toy Box’ and will, it seems, be operating alongside other, yet to be named retailers. But will this gambit work?…
How to Create an E-Commerce Abandoned Cart Email Series That Works
E-commerce is still growing and advancing all the time. However, whatever else changes in e-commerce one thing stays the same – abandoned shopping carts. Potential customers get cold feet for many reasons. Sometimes it’s about the store. For example, if the buyer found the product cheaper somewhere else, or if they don’t feel secure enough.…
Wholesale Product Spotlight – Wooden Advent Calendar
Like many others aspects of modern Christmas practices, the Advent calendar is of German origin. From the early nineteenth century, at the latest, German Protestants began to mark the days of Advent either by burning a candle for the day or, more simply, marking walls or doors with a line of chalk each day. A…
KHD Buzz – Amazon Raises Minimum Wage to $15, Toys ‘R’ Us May Not Be Dead After All and More
Amazon is Raising Worker Minimum Wage to $15 per Hour – How Will That Affect Other Retailers? Last week Amazon announced that the minimum wage across their workforce is being raised to $15 per hour. The new minimum wage, effective Nov. 1, will affect more than 250,000 Amazon employees as well as over 100,000 seasonal employees…
How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season
Seasoned bargain hunters, especially holiday shoppers, have long been big fans of using scissors to clip coupons, but they are now becoming far more used to to the concept of redeeming coupons via their mobile gadgets. What is clear though, is that increasingly people like doing so – and are even coming to expect that…
New at KHD – Reindeer Candle Holder
Christmas is closer than we think. In fact, we seem to start preparing for the holiday season earlier and earlier every year, especially when it comes to finding the perfect Christmas decorations to adorn our homes. Finding those perfect decorations can be hard if you are looking for something different, something a little more sophisticated…
KHD Buzz – Amazon Debuts New York Retail Store, How Brands Plan to Survive The ‘Retail Apocalypse’ and More
Amazon Opens New York City Store To Sell Highest Rated Products In another foray into the world of brick and mortar, retail Amazon giants have debuted a new flagship store in New York City’s Soho district. The store, dubbed ‘Amazon 4 Star’ showcases products from across Amazon’s offerings that are rated by reviewers at four stars or…
Super Subject Line Tips to Increase Holiday Email Open Rates
Promotional emails are still a part of many small businesses’ overall holiday shopping marketing campaigns and they can indeed be effective, but only if you can get people to open them in the first place. As everyone, including your competition, is probably making plans for sending out their festive marketing emails campaigns right now, you…