How to Create a Memorable Branded Unboxing Experience
For any eCommerce businesses, a shipped package represents a connection with the customer. However, that package also represents one of the most overlooked marketing and branding opportunities available to smaller retailers and individual sellers to help them stand out from the crowd. Goods need to be well packaged to protect their contents during shipping. But…
Social Media Contest Ideas to Spice Up Your Holiday Sales
Ramping up for that big holiday sales marketing push? For a retail business of any kind a good contest giveaway can be a huge draw and provide a great boost for your end-of-year sales. But don’t just focus on one or two holidays, take advantage of all that the time between now and January 1st…
Understanding the Value of Each Social Media Site for Holiday Marketing
Social media offers retail businesses great inbound marketing opportunities, along with brand building and user engagement boosts all year long. But those opportunities increase in the run up to the winter holidays and the biggest shopping season of the year. The influence of social media on shoppers is still increasing. In 2016 45% of those…
Affordable Resources for Retail Business Holiday Content Creation
Holiday marketing; it’s something that every retail business, large or small is thinking about and beginning to implement right now. For a small business it can become not only a time-consuming process but a costly one, especially to create great content assets and then distribute them at the right times. There are many ways however…
Are You You Ready for BFCM?
No matter what you might have heard BFCM – that’s the new buzz acronym for Black Friday and Cyber Monday – is not just a time when the likes of Amazon and Walmart will cash in but a great opportunity for online retail businesses of all sizes, including yours. One of the biggest keys to…
Pinterest Marketing Tips to Boost Seasonal Traffic
Pinterest is still one of the hottest places on the internet this holiday season for retailers to promote their products, their content and to connect with their target audience in general. According to Pinterest, “87% of Pinners say the platform helps them find the right products for the holidays and 66% of Pinners say Pinterest…
How E Gift Cards Can Be Game Changers for Online Retail Businesses
If you ask any retailer about the ways they market their products in 2019, they will probably say PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and perhaps one or two other strategies. One underrated eCommerce marketing technique with a lot of potential is the use of online e gift cards. And with…
Seasonal Sales and Your Business
Although it is the big winter holiday shopping season that most retailers are preparing for right now the fact is that there are a number of shopping seasons spread throughout the year that can provide a boost in sales in certain categories. These include Valentine’s Day, Mother’s Day, Easter and the one that many of…
Mastering Multigenerational Marketing This Holiday Season
It’s that time of year again. Consumers will soon embark on their holiday shopping journeys, and we all know that they have high expectations for what they will find this year. They will also look for a great customer service experience, whether they are shopping on or offline. However, each of the different generations that…
Holiday Email Marketing Myths Debunked
Summer may only just be winding down but the most sensible retailers, both large and small, are already beginning to brainstorm their holiday marketing campaigns. Given that holiday related goods are showing up in stores earlier and earlier every year any boost a smaller company can get is a welcome one. And email marketing still…