Making a Website Redesign Less Painful for Your Users
There come times in the life-cycle of any website that it could really benefit from a design update. After all, could you even imagine how dated Facebook would look today if it was still making use of its original design? However, perhaps more than anyone else, Facebook founder Mark Zuckerberg could tell you how painful…
3 Great Pinterest Tools to Boost Your Boards
Although no longer the ‘new kid on the block’ in the world of social media – and social media marketing, Pinterest remains one of the most effective ways retailers of all sizes – and across all niches can showcase their products, build their brand and connect with current and (hopefully) future customers. While lots of…
How to Create Better Content Every Time
Do you use content marketing to promote your business? Is it actually working or are you not getting the kinds of results you had hoped for? Content marketing can be an effective – and often more economical – way to promote businesses and services of almost any kind, but only if it is done the…
How to Beat an Online Retail Summer Sales Slump
Does it often seem to you like as soon as Memorial Day has passed and the beach and barbeque season gets into full swing your ecommerce retail sales take a nosedive? If so, you are not alone and it’s not your imagination. Figures across the board suggest that online retailers sell 30% less than they…
Easy Ways to Increase Your Online Store’s Average Order Value
One way that an online store’s success is measured – in terms of analytics at least – is the value of its average order. Average order value (AOV) is the average amount of money each customer spends per transaction with your store. You can calculate your average order value using this simple formula: Total revenue…
Walmart Marketplace Seller Program – Is it Right For You?
If you’re already a third-party merchant on either eBay or Amazon and you’re looking for another channel to add to your marketing efforts the Walmart Marketplace seller program, a program that is expanding rapidly, may be worth a look. What is the Walmart Marketplace Seller Program? If you have shopped online at Walmart.com recently, you…
The Big Benefits of Gift Cards for Small Retailers
Gift giving can be hard, which is why an increasing number of people no longer even try to stress themselves out too much trying to find the perfect individual gift. Instead, they are taking the attitude that if they want to give a gift that will be sure to make the recipient happy they will…
Mastering Marketplace SEO – eBay and Amazon Basics
Here is a question that a certain group of people have to ask themselves when they think about SEO for their business; what happens when your search engine isn’t Google and your webpage is actually a product listing? Online marketplaces are a great place to sell and, whatever you might think, Amazon does NOT own…
Getting Started With Facebook Ads the Right Way
While attracting customers to a retail website completely organically is the ideal most small businesses strive for a paid PPC ad campaign can be a great way to jumpstart the visibility of a new business, promote a special sale or new product or just give your retail business a quick boost at a crucial time…
KHD Review: Shopify – Is It The Right Option for Your e-Commerce Store?
An increasing number of small and startup retailers are choosing to build their store via the Shopify platform. In fact, at the moment, there are over 500,000 active stores running on Shopify, and they’ve collectively driven more than 40 billion worth of sales. But some people are concerned that while Shopify can provide them with…