How to Harness the Power of the Welcome Email
Email marketing remains one of the most effective tactics for acquiring, converting, and retaining customers—but only when done right. And that starts with your welcome email. When you gain a new email subscriber—someone who willingly shared their email address with your company—they deserve a warm welcome. Welcome emails are better opened and better-read than any…
Considering Selling on Amazon? Here are the Basics You Need to Know
Amazon is a huge retail company – but a large part of the enormous revenue figures they post every quarter are not made up of Amazon direct sales. Over two million sellers in the US – and counting – are selling products via the Amazon Marketplace. Many of them are people – and companies –…
Using Infographics to Increase User Engagement AND Gain Natural Back Links
With (yet another) new round of Google penalties for poor linking practices having damaged a great many websites who used rather overzealous and questionable linking tactics – contributing to blog “networks”, keyword stuffing, publishing spun content were all biggies – the need for original site content that is engaging for users and attractive for search…
Are Your Marketing Email Subject Lines Working Hard Enough? Are They Working At All?
Usually, when people compose a marketing email they spend lots of time working on the body of the message. Writing the copy, tweaking the copy, redoing the copy until they feel it’s just right. Then there are images to be sourced, placed and edited until they are just right too. Then, just before the message…
Sizzling Summer Digital Marketing Ideas for Retail Businesses
It’s almost here! Many parts of the country have already experienced their first few gorgeous sunny days and although it’s not the official beginning of summer, Memorial Day is just weeks away and for most of us that is the holiday that truly signals the return of the sunny season. Seasonal marketing – and in…
Mother’s Day Marketing Tips and Insights That Will Boost Your Retail Sales All Year Long
Mother’s Day is a big day for both consumers everywhere and retailers. For consumers, it’s the time of year when they can show love and appreciation for their mothers and thank them for all they’ve done without feeling too silly about it. For retailers, this is the first major shopping ‘holiday’ in Q2 and the…
Top 3 Tools to Prevent Your Marketing Emails From Failing
Most retail business owners know that email marketing is still a highly effective tool to boost sales, increase customer loyalty, increase engagement and more. It is far from the easiest marketing strategy to get right though, especially when it comes to email subject lines. The subject line of an email can often…
Marketing 101: Why the Value of an Email Depends on the Recipient
Despite what some people might have you believe, email marketing is far from dead. It’s very much alive in fact, and still one of the best inbound marketing tools you can make use of today. Millions of brands do so every day and they do it for one very simple reason; when you do it…
3 Ways to Ensure Your Online Store Meets ALL Your Customers Expectations
Thinking of opening up an online store, or revamping the one you already operate? In technical terms doing so is easier than ever thanks to platforms like Shopify and WooCommerce. However, the success of your online store depends upon more than a visually appealing layout and a secure checkout. The simple fact is that your…
The Free Google SEO Tools You Should Be Using on Your Retail Website
A lot of businesses – even small businesses – who are concerned about SEO (which certainly something anyone with a business website should be) spend more than a little a cash on various SEO tools to help them try to ensure that their site is as attractive to Google as possible. However, that may not…