Super Subject Line Tips to Increase Holiday Email Open Rates
Promotional emails are still a part of many small businesses’ overall holiday shopping marketing campaigns and they can indeed be effective, but only if you can get people to open them in the first place. As everyone, including your competition, is probably making plans for sending out their festive marketing emails campaigns right now, you…
How Small Retail Businesses Can Still Compete with the ‘Big Boys’ This Holiday Season
If you run a small retail business you may be doubting your ability to compete with larger retailers this holiday season, especially the retail behemoth that is Amazon. But there are still plenty of ways smaller retailers – both brick and mortar stores and e-commerce concerns can still compete with the big boys and succeed.…
Boost Your Product Inventories, Cut Your Costs and Decrease Your Stress This Holiday Shopping Season with Dropshipping
The last thing that any online retailer wants is to run out of a hot item in the middle of the busy holiday shopping season. However, they also do not want to be left with excess inventory at the end of the year, that must then be sold off at a significantly discounted price, possibly…
Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First
Summer is almost officially over, school’s back in and for many retail business owners there is a slight lull before the big holiday sales drive begins. This means that this is a great time to take a step back and do a little bit of business ‘fall-cleaning’ so that your company – and your business…
Effective Link Building Techniques That Still Work in 2018
Link building. It’s time-consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of webmasters just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a website. But that is not going to happen in the foreseeable future. Links are still the…
Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now
Can you believe it’s almost September already? The summer may be fading fast but September is the perfect time for …putting up the mistletoe? OK, so maybe the holiday season is not quite that close, but for retailers, September is the month when they really should be starting to finalize their holiday marketing plans in preparation for the…
Using Retail Psychology to Convert More Customers
Many of us had to take a psychology course in high school or college and for most of us that took the course, we promptly forgot most of what we learned. However, digging back into simple psychology can, according to some experts, actually help you improve the effectiveness of your marketing efforts and convert more customers.…
Discover the Best Tools to Monitor the Value of Inbound or Outbound Links to Your Website
The rules of ‘SEO’ for retail websites change all the time. Because search engine algorithms change all the time. And it can be frustrating. What exactly is Google looking for this week when it ranks what it considers to be the most relevant sites for any given search? While it is true that best practices in…
Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?
Did you know that according to according to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.” And many of those sites are retail businesses of all kinds and all sizes. And there are indeed very good reasons why this is the case, and why WordPress can be especially good for smaller…
Preventing Chargebacks – Simple, Actionable Steps to Take Today
Visa defines chargebacks as the reversal of the dollar value of a particular transaction by the card issuer to the acquirer, and usually, by the merchant bank to the merchant. For the merchant business, chargebacks can be costly. You stand to lose both the dollar amount of the transaction being charged back and the related…