How to Speed Up Your WordPress Site In 12 Easy Steps
WordPress is a great platform and it has come a long way from the days when it was suited only for a personal blog. Now fully functional, beautiful websites can be created using WordPress as a CMS. One weakness that it suffers from, however, is it can be quite slow. Without taking the right precautions,…
Choosing the Best Product Recommendation Technology
Product or content personalization recommendations can be huge marketing – and conversion – boons for online retailers, and we doubt that that is new news to you, as it’s been buzzed about a great deal over the last few years. The problem is if you don’t have an Amazon sized budget how can you make…
How to Create an Effective Abandoned Cart Email Series
E-commerce is still growing and advancing all the time. However, whatever else changes in e-commerce one thing stays the same – abandoned shopping carts. Potential customers get cold feet for many reasons. For example, if the buyer found the product cheaper somewhere else, or if they don’t feel secure enough about the store. Often it’s…
Learning to Delegate to Grow Your Small Retail Business
Do you end most weeks feeling burned out and more than a little disillusioned because you had to work so very hard to make a go of your business? Then it may be time to take the chance, as the current COVID19 crisis is forcing more people to operate from home and, for many retail…
Coronavirus Information and Resources for Retail SMBs
Times are confusing and difficult across the US in the face of the COVID19 outbreak and the restrictions being placed on both people and businesses in an effort to slow the spread. And whether you operate a business online or off, many small retail businesses are being hit especially hard. In a sea of information…
Are You Really Providing Great Customer Service? 5 Questions to Help You Decide
No matter what industry or niche a business operates in, whether it is B2C, B2B or a combination of both, the one thing we are almost sure any business owner is aware of is the importance of providing great customer service. In fact, we’ll bet that your original business mission statement included the importance of…
How To Monitor Your Social Media Channels in 10 Minutes a Day
Most business owners know that monitoring their business social media presence is very important. You need to know at all times just what people are saying about your brand and be able to respond quickly to questions or complaints. This may be a big concern for many business owners who believe they just do not…
Most Frequently Asked Questions about Pinterest Marketing for Retailers
In 2020, sometimes Pinterest gets overshadowed as a marketing option for retailers in favor of Instagram, as it’s the newer ‘cooler’ tool. That’s a shame though, as for retailers Pinterest really does remain the internet’s premier idea-sharing and cultivation platform, and a place where people from all walks of life and of all ages go…
How To Offer Free Shipping the Right Way
There’s no doubt that free shipping is a big draw for a lot of shoppers. You only have to look at the number of people who pay for Amazon Prime – 101 million as of December 2019 – to see that. But free shipping can seem like an unattainable prospect for many small e-commerce retailers.…
Alternatives to the Google Keyword Planner for Small Businesses
In the Internet world, and especially for small businesses who have to work harder to stand out, keyword research is still extremely important. Keyword research is a must not just for PPC ad campaigns but for effective content creation in general, whether that content is a simple product description or an original blog post or…