The Big Benefits of Gift Cards for Small Retailers
Gift giving can be hard, which is why an increasing number of people no longer even try to stress themselves out too much trying to find the perfect individual gift. Instead, they are taking the attitude that if they want to give a gift that will be sure to make the recipient happy they will…
Mastering Marketplace SEO – eBay and Amazon Basics
Here is a question that a certain group of people have to ask themselves when they think about SEO for their business; what happens when your search engine isn’t Google and your webpage is actually a product listing? Online marketplaces are a great place to sell and, whatever you might think, Amazon does NOT own…
Getting Started With Facebook Ads the Right Way
While attracting customers to a retail website completely organically is the ideal most small businesses strive for a paid PPC ad campaign can be a great way to jumpstart the visibility of a new business, promote a special sale or new product or just give your retail business a quick boost at a crucial time…
KHD Review: Shopify – Is It The Right Option for Your e-Commerce Store?
An increasing number of small and startup retailers are choosing to build their store via the Shopify platform. In fact, at the moment, there are over 500,000 active stores running on Shopify, and they’ve collectively driven more than 40 billion worth of sales. But some people are concerned that while Shopify can provide them with…
Using Dropshipping To Test New Product Offerings in Your Retail Store
Are you interested in expanding your product offerings, but really cannot afford to risk buying up inventory you are not certain you will be able to sell? Dropshipping can be an effective way to do just that, without risking any any of your own capital. Call it a retail science experiment if you like. Dropshipping,…
How To Sell More at a Flea Market
Flea markets in the 21st century have come a long way from just being venues for those who are looking to sell junk from their basements and second hand goods. As they grow in popularity – along with vending at festivals, fairs and more – an increasing number of vendors are trading exclusively in new…
How to Avoid Business Blogging Burnout
Given that Google is paying less attention to keywords, and is tougher than ever on bad backlinking practices in 2019 it’s more important than ever that content creation is a large part of a business’ overall marketing plan. And although it has been around for a long time business blogging is still one of the…
Why is Your Retail Website Attracting More Browsers than Buyers?
On the face of it all of your recent marketing efforts seem to be paying off. Traffic to your retail website is increasing so you must be doing something right. There must also be an ongoing interest in the products you sell. However, delving a little deeper into the analytics you realize that the number…
Why Every Online Store Needs Explainer Videos
Explainer videos used to be a “nice-thing-to-have” in your website/online store a few years ago, a nice little extra if you could find the time to make or commission one, but not a must. But the average consumer’s love of them has made it clear that they are here to stay now and really are…
Simple Ways To Make Sure Your Brand Gets the Instagram Attention It Deserves
Instagram has continued to enjoy a significant spike in popularity over the past few years, even as the appeal of some of the other social media sites have diminished. In fact, since 2015, the number of Instagram users has more than doubled, reaching one billion users just last year. And as it has grown, the…