Year: 2018

KHD Buzz – The Impact of 11.11, Customer Retention Tips, Beating Bezos and More

KHD Buzz – The Impact of 11.11, Customer Retention Tips, Beating Bezos and More

How New Online Shopping ‘Holidays’ Are Changing the Retail Landscape First, there was Amazon Prime Day, an event that practically created a new summer holiday. Then Chinese retail giant brought its 11-11 Singles Day holiday to the US last year and netted $25 billion in the process, more than Macy’s entire revenue for the year. As 11.11…

By Koehler Home Decor November 5, 2018 Off

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

How a Great Return Policy Can Give Your Retail Business An Edge This Holiday Shopping Season

Any retail business, whether it operates online, offline or a combination of both, wants to be known for the high quality and variety of the products they offer. However, even the most exceptional of products can sometimes turn out to be the wrong size, wrong color, or wrong something, and the consumer – whether they…

By Koehler Home Decor November 2, 2018 Off

KHD Buzz – Online Shopping ‘Rehab’, The War On Serial Returners, Smarter Chatbots and More

KHD Buzz – Online Shopping ‘Rehab’, The War On Serial Returners, Smarter Chatbots and More

Online Shopping ‘Rehab’ Attempts to Boost Brick and Mortar Spending The British are just as into online shopping as the Americans, with an estimated 1 in 3 adults regularly choosing to shop online versus at a brick and mortar store. This, some say, is having a negative effect on the overall economies of many British smaller towns, an…

By Koehler Home Decor October 29, 2018 Off

Understanding The Importance of Social Media Marketing Content Objectives and Planning

Understanding The Importance of Social Media Marketing Content Objectives and Planning

At this time of year, most retail businesses are at least considering ramping up their social media presence as a part of their overall holiday shopping marketing campaigns. However, some small retail businesses chug and chug away at social media marketing, following all of the advice they read, see and hear from any number of…

By Koehler Home Decor October 26, 2018 Off

KHD Buzz – Manhattan’s Experimental Pop Up Store Boom, The Winners in the Sears Story, The Hottest Niche in Retail Right Now and More

KHD Buzz – Manhattan’s Experimental Pop Up Store Boom, The Winners in the Sears Story, The Hottest Niche in Retail Right Now and More

Report: More Holiday Shoppers Plan to Shop Both Online and Off in 2018 According to a new report from The NPD Group, more than 50% of people plan to do their holiday shopping on and off in the 2018 season, and the reasons behind their decisions where to shop for what are rather interesting as they…

By Koehler Home Decor October 22, 2018 Off

4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns

4 Great Image Strategies to Boost Your Holiday Shopping Marketing Campaigns

When it comes to holiday marketing the old adage “a picture is worth a thousand words” rings especially true. Research has shown that images increase engagement–for example, Facebook posts with images see 2.3 x more engagement than those without and blog articles with an image get double the number of social shares than articles without…

By Koehler Home Decor October 19, 2018 Off

KHD Buzz – Toys R Us’ Latest Revival Plans, Buzzfeed Gets into Retail, The Demise of Sears and More

KHD Buzz – Toys R Us’ Latest Revival Plans, Buzzfeed Gets into Retail, The Demise of Sears and More

Toys R Us is Dead, Long Live Geoffrey’s Toy Box? As has been speculated for several weeks, the Toys R Us brand is making a comeback, sort off. The company is rebranding itself as ‘Geoffrey’s Toy Box’ and will, it seems, be operating alongside other, yet to be named retailers. But will this gambit work?…

By Koehler Home Decor October 15, 2018 Off
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