Posts Tagged ‘email marketing’

Is Your Website’s Email Sign Up Page Working Hard Enough?

Is Your Website’s Email Sign Up Page Working Hard Enough?

Every business website – no matter what kind of business it is – should have an email sign up page. This is especially true in the case of retail businesses. Not only is it something that Google looks for when ranking your site in those all-important search listings it also helps you to improve customer service, capture extra leads and legitimizes your business by offering a real point

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Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Most retail businesses do send out email newsletters and updates on a fairly regular basis throughout the year. Those who do not should, as, when done right email is still one of the most effective and affordable marketing tools available to businesses of any size.

When the buildup to the big winter holiday shopping season begins however – which is right about now – retailers tend to p

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4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways to combine the two marketing practices to improve

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How Email Campaigns Can Benefit From Users’ Love of Mobile

How Email Campaigns Can Benefit From Users’ Love of Mobile

For better or worse, most people are, to be honest, pretty attached to their mobile devices these days. Where they go, so does their smartphone, and the amount of time the average consumer spends on the Internet via their PC is declining all the time as a result.

One big piece of ‘fallout’ from this has been Google – and other search engines – are ever increasing focus on

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5 Reasons ‘Old-Fashioned’ Email Should Still be a Part of Your 2017 Marketing Plans

5 Reasons ‘Old-Fashioned’ Email Should Still be a Part of Your 2017 Marketing Plans

Email is one of the oldest forms of digital marketing and many new techniques have come along since the now distant days when those first AOL email addresses were issued decades ago. PPC, SMS messaging, content marketing and of course social media marketing are all the rage now.

All this innovation has led many businesses to stray away from email marketing – or never try it at all – convinced

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The Best Email Subject Lines to Make a Holiday Email Campaign a Success

The Best Email Subject Lines to Make a Holiday Email Campaign a Success

Having an effective call to action is one of the biggest keys to the success of any email marketing campaign. And as inboxes fill with holiday marketing emails standout e mail subject lines count for more perhaps than at any other time of the year .

Knowing that and actually coming up with one are very different things though. Here are a few simple tips for creating calls to action that convert in

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Using Visual Storytelling in Email Marketing

Using Visual Storytelling in Email Marketing

Long before humans ever learned to read or write (or at least in the way we know it), they were telling visual stories. Those ‘cave paintings’ you see so much of on National Geographic type shows are far more than the doodling of some bored cave dweller, they tell stories, and were deliberately left there to do just that. These were the first visual storytellers and thousands of years

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The Very Persuasive Case for Mobile Optimization for Every Email Campaign You Send

The Very Persuasive Case for Mobile Optimization for Every Email Campaign You Send

An ever increasing number of people are using their smartphones to check their email on the go. And when they do, many of them simply delete emails that they cannot read easily, ie, emails that have not been optimized for mobile. They don’t necessarily think that the emails are not worth their time – they opened them after all – but they do not have the time or patience to pinch

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Myths that Could Derail Your Holiday Email Marketing Campaign

Myths that Could Derail Your Holiday Email Marketing Campaign

Summer may only just be winding down but the most sensible retailers, both large and small, are already beginning to brainstorm their holiday marketing campaigns. Given that holiday related goods are showing up in stores earlier and earlier every year any boost a smaller company can get is a welcome one. And email marketing still offers a great deal, when done right.

As email deliverability rules

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