Tag: email marketing

How to Harness the Power of the Welcome Email

How to Harness the Power of the Welcome Email

Email marketing remains one of the most effective tactics for acquiring, converting, and retaining customers—but only when done right. And that starts with your welcome email. When you gain a new email subscriber—someone who willingly shared their email address with your company—they deserve a warm welcome. Welcome emails are better opened and better-read than any…

By Koehler Home Decor June 8, 2018 0

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways…

By Koehler Home Decor April 28, 2017 0

5 Reasons ‘Old-Fashioned’ Email Should Still be a Part of Your 2017 Marketing Plans

5 Reasons ‘Old-Fashioned’ Email Should Still be a Part of Your 2017 Marketing Plans

Email is one of the oldest forms of digital marketing and many new techniques have come along since the now distant days when those first AOL email addresses were issued decades ago. PPC, SMS messaging, content marketing and of course social media marketing are all the rage now. All this innovation has led many businesses…

By Koehler Home Decor December 16, 2016 0