Posts Tagged ‘holiday marketing’

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Most retail businesses do send out email newsletters and updates on a fairly regular basis throughout the year. Those who do not should, as, when done right email is still one of the most effective and affordable marketing tools available to businesses of any size.

When the buildup to the big winter holiday shopping season begins however – which is right about now – retailers tend to p

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Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

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3 Last Minute, Low Cost Marketing Tricks to Make Your Business Shine This Holiday Season

3 Last Minute, Low Cost Marketing Tricks to Make Your Business Shine This Holiday Season

According to a recent survey from Mediamark Research & Intelligence, around a third of shoppers say they started their holiday shopping in earnest already, well before Thanksgiving, so there is literally no time to waste if you want your chance to grab a share of the millions of dollars it is estimated consumers will be spending on holiday gifts this season.

 

 

 

From email mar

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KHD Buzz – China’s Black Friday, Instagram Goes Retail, The First Viral Christmas Ads and More

KHD Buzz – China’s Black Friday, Instagram Goes Retail, The First Viral Christmas Ads and More

A Look at China’s Black Friday: Singles Day 

The Chinese don’t do Black Friday, they do Singles Day, a huge retail event staged on November 11th annually. And boy do they do it big, this year even turning an eye to the West to get bargain hunting shoppers there involved too. Read More

Instagram Testing ‘Shoppable’ Posts 

Keen to get into the growing social media retail

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3 Simple Facebook Page Tweaks You Can Implement Now to Boost Your Holiday Sales

3 Simple Facebook Page Tweaks You Can Implement Now to Boost Your Holiday Sales

Retailers will be implementing and trying out all kinds of marketing tactics over the coming weeks as the busy holiday shopping season ramps up. And whatever else they do, for most their Facebook page will be a part of their online marketing equation, hopefully as a way to drive sales during what is often the toughest time of the year to ‘stand out from the crowd’ and capture more of

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Facebook Page Mistakes That Could Derail Your Holiday Social Media Marketing Campaigns

Facebook Page Mistakes That Could Derail Your Holiday Social Media Marketing Campaigns

With the holiday marketing season upon us anyone with anything to sell wants to try and make as much of an impact on social media as they can. And while there are a still growing number of different social media channels that can be helpful in this effort, the one that still matters the most for the majority of the people retailers are trying to reach is Facebook. Therefore, it’s still the s

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The Best Email Subject Lines to Make a Holiday Email Campaign a Success

The Best Email Subject Lines to Make a Holiday Email Campaign a Success

Having an effective call to action is one of the biggest keys to the success of any email marketing campaign. And as inboxes fill with holiday marketing emails standout e mail subject lines count for more perhaps than at any other time of the year .

Knowing that and actually coming up with one are very different things though. Here are a few simple tips for creating calls to action that convert in

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3 Effective Ways to Better Appeal to Millennial Shoppers This Holiday Season

3 Effective Ways to Better Appeal to Millennial Shoppers This Holiday Season

As you are formulating and implementing your holiday marketing plans you are no doubt aware of the fact that you will be trying to reach out to a number of different demographics at once. And as a number of recent reports have shown one of the hardest for many retailers to reach effectively are the 18-34 year old consumers that have been labeled millennials.

But even if they are harder to engage,

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Top Tips For Getting the Most Out of Offering Holiday Coupons

Top Tips For Getting the Most Out of Offering Holiday Coupons

Retailers – and e-tailers – know that consumers love to feel like they are getting a deal, especially during the holiday shopping season. It’s little wonder then that holiday coupons, both paper and digital, are wildly popular year after year, whatever else may be going on in retail trends in general.

Consumers and Coupons

A few years ago most of the industry experts and pundits

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KHD Buzz – The Desperate Search for Holiday Help, Is Black Friday Frazzled, The Millennial Puzzle and More

KHD Buzz – The Desperate Search for Holiday Help, Is Black Friday Frazzled, The Millennial Puzzle and More Retailers Still Don’t Know What Millennials Want

According to one expert retailers both on and offline are still failing to really grasp what Millennials – those currently aged 18-35 – really want from them. And that may hurt them a great deal as the demographic continues to increase their earning – and spending, power. Read More 

Retailers are Struggling to Attract Holid
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