Posts Tagged ‘holiday marketing’

Last Minute Retail Holiday Marketing Ideas and Checklist

Last Minute Retail Holiday Marketing Ideas and Checklist

Just because Black Friday and Cyber Monday pass does not mean that everyone is done with their holiday shopping by any means. While recent surveys suggest people are shopping earlier, those are based on what people said they intended to do when they were questioned several months ago. And we all know how that tends to turn out in the real world. People say that they plan to be done by December 1st

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3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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Ways to Add Value This Holiday Season Without Offering a Discount

Ways to Add Value This Holiday Season Without Offering a Discount

Offering big discounts is a common tactic among retailers during the holiday shopping season. But while the likes of Amazon and WalMart may be able to afford to do that many smaller retailers really cannot. And the good news is that they may not have to.

There are so many options available to them now consumers are looking not just at price when making their purchasing decisions but also at the v

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Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Most retail businesses do send out email newsletters and updates on a fairly regular basis throughout the year. Those who do not should, as, when done right email is still one of the most effective and affordable marketing tools available to businesses of any size.

When the buildup to the big winter holiday shopping season begins however – which is right about now – retailers tend to p

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Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

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3 Last Minute, Low Cost Marketing Tricks to Make Your Business Shine This Holiday Season

3 Last Minute, Low Cost Marketing Tricks to Make Your Business Shine This Holiday Season

According to a recent survey from Mediamark Research & Intelligence, around a third of shoppers say they started their holiday shopping in earnest already, well before Thanksgiving, so there is literally no time to waste if you want your chance to grab a share of the millions of dollars it is estimated consumers will be spending on holiday gifts this season.

 

 

 

From email mar

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KHD Buzz – China’s Black Friday, Instagram Goes Retail, The First Viral Christmas Ads and More

KHD Buzz – China’s Black Friday, Instagram Goes Retail, The First Viral Christmas Ads and More

A Look at China’s Black Friday: Singles Day 

The Chinese don’t do Black Friday, they do Singles Day, a huge retail event staged on November 11th annually. And boy do they do it big, this year even turning an eye to the West to get bargain hunting shoppers there involved too. Read More

Instagram Testing ‘Shoppable’ Posts 

Keen to get into the growing social media retail

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3 Simple Facebook Page Tweaks You Can Implement Now to Boost Your Holiday Sales

3 Simple Facebook Page Tweaks You Can Implement Now to Boost Your Holiday Sales

Retailers will be implementing and trying out all kinds of marketing tactics over the coming weeks as the busy holiday shopping season ramps up. And whatever else they do, for most their Facebook page will be a part of their online marketing equation, hopefully as a way to drive sales during what is often the toughest time of the year to ‘stand out from the crowd’ and capture more of

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Facebook Page Mistakes That Could Derail Your Holiday Social Media Marketing Campaigns

Facebook Page Mistakes That Could Derail Your Holiday Social Media Marketing Campaigns

With the holiday marketing season upon us anyone with anything to sell wants to try and make as much of an impact on social media as they can. And while there are a still growing number of different social media channels that can be helpful in this effort, the one that still matters the most for the majority of the people retailers are trying to reach is Facebook. Therefore, it’s still the s

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The Best Email Subject Lines to Make a Holiday Email Campaign a Success

The Best Email Subject Lines to Make a Holiday Email Campaign a Success

Having an effective call to action is one of the biggest keys to the success of any email marketing campaign. And as inboxes fill with holiday marketing emails standout e mail subject lines count for more perhaps than at any other time of the year .

Knowing that and actually coming up with one are very different things though. Here are a few simple tips for creating calls to action that convert in

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