Posts Tagged ‘retail business marketing’

3 Offline Guerilla Marketing Tactics for the 2017 Holiday Shopping Season

3 Offline Guerilla Marketing Tactics for the 2017 Holiday Shopping Season

The upcoming holiday shopping season will see retail businesses of all shapes and sizes searching for new marketing ideas to boost their sales. Many of those will include social media marketing, email marketing, an increase in content marketing in general and even maybe a little PPC advertising to boot.

While all of these are certainly avenues to be considered and more than likely make use of the

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Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Handy Checklist to Ensure the Success of Your Next Email Marketing Campaign

Most retail businesses do send out email newsletters and updates on a fairly regular basis throughout the year. Those who do not should, as, when done right email is still one of the most effective and affordable marketing tools available to businesses of any size.

When the buildup to the big winter holiday shopping season begins however – which is right about now – retailers tend to p

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15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

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7 Go to Retail Business Post Ideas to Defeat Social Media Marketing Block

7 Go to Retail Business Post Ideas to Defeat Social Media Marketing Block

It’s generally agreed now that any business – especially a customer centric one like a retail operation – needs to include social media marketing as a part of their overall marketing plans. However, as many businesses discover, SMM can be very hard, especially when it comes to actually coming up with engaging content to post on a regular basis. Social media block is as real as ol

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Are You Really Providing Great Customer Service? 5 Questions to Help You Decide

Are You Really Providing Great Customer Service? 5 Questions to Help You Decide

No matter what industry or niche a business operates in, whether it is B2C, B2B or a combination of both, the one thing we are almost sure any business owner is aware of is the importance of providing great customer service.

In fact, we’ll bet that your original business mission statement included the importance of providing great service and it’s also probably touted in your marketing

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5 New Rules for Facebook Marketing Success

5 New Rules for Facebook Marketing Success

It may not seem like it, but Facebook Pages have been around for ten years now, debuting in November 2007. Times have sure changed since then. Back in 2007 George W. Bush was still in the White House, Amazon was still considered a bookseller (!) and the most popular show on US TV was American Idol.

Over the last ten years Facebook has grown and changed in leaps and bounds, and the ways Pages funct

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Push Messages 101 – What Should They Say? How Long Should They Be?

Push Messages 101 – What Should They Say? How Long Should They Be?

As it is now being widely predicted that apps will soon outstrip websites in some online retail niches – and the numbers are starting to back that up – more and more retailers, both large and small, are making the move into the retail via app space.

However, once you have commissioned an app, got it published in the appropriate app markets and have begun directing customers – and

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