How to Create the Most Effective Instagram Posting Schedule for Your Business
The foundation of every Instagram strategy is determining how frequently to post. It’s also a delicate effort of balance. You don’t want to publish so infrequently that no one sees your stuff, but you also don’t want to post so frequently that Instagram mistakenly believes you’re a spammer. Furthermore, you must determine how much time…
6 Ways to Boost Your Retail Store with Google My Business
Does your retail business appear on Google Maps? The answer is yes for most businesses, whether they actually claimed the listing or not. Do you have a Google My Business Profile? Again, the chances are that the answer is yes, and searchers can find that fast with a simple search for your name or what…
Tips for Increasing Ecommerce Sales Using Psychological Pricing
Whether you’re selling a product or a service, you’ll need to set a price for it at some point. It’s not always straightforward or clear how to price something, and many ecommerce business owners just slap a number on a product listing and hope for the best. However, there should be a bit more thought…
How to Gain a Competitive Edge with a Better Holiday Returns Policy
The holiday shopping season is here and hopefully lots of goods are flying out of your inventory. But the chances are that before New Year’s some of them will be heading back your way. Any retail business, whether it operates online, offline or a combination of both, wants to be known for the high quality…
How to Drive Sales – and Customer Loyalty – With Coupons by Text Marketing Campaigns
There’s something about the word “SALE” that draws our attention as shoppers. Even if we don’t intend to buy anything, knowing that it’s on sale makes us want to take a closer look. We frequently purchase everyday products without giving it much thought. When one of those goods is on sale, though, we feel more…
How to Speed Up Your Retail Website for the Holiday Shopping Rush
You should expect a higher-than-average number of visitors to your store throughout the holidays and the weeks leading up to them. This is fantastic, but if your website isn’t prepared to handle the extra traffic, you could lose sales and damage your online reputation. Even some of the industry’s behemoths were caught off guard by…
How To Boost Your Retail Store Sales With a Better FAQs Page
Your FAQ page is for more than just answering typical queries about your company. That’s only a part of the story. When done correctly, an FAQ section can be a valuable addition to your website, serving a variety of purposes, including: Relieving some of the pressure on customer service by openly answering typical inquiries and…
How to Design An “Unsubscribe” Page to Hold Onto Subscribers Anyway
You, as a responsible retailer, include “unsubscribe” links or buttons in your emails. But, let’s face it, it’s painful when subscribers want to leave you. They’ve moved on to a new relationship with another company, and there’s nothing you can do to keep them. Or maybe you can. A quick question: What is in the…
Important Dates and Sales Ideas to Boost Your 2021 Holiday Revenues
The holiday season is one of the most important sales periods for retailers. In the two months leading up to the new year, some of the highest revenue days of the year occur, providing businesses with the funds they need to expand. Are you all set? Do you have a strategy in place for sales…
The Benefits and Drawbacks of Allowing Guest Checkouts
When it comes to user registration in online retail, there are two schools of thought because there are two possibilities. The first option is to limit your site to solely user accounts. Anyone who wants to purchase something from your store must first create an account. Another option is to let guests check out without…