Posts Tagged ‘retail marketing’

KHD Buzz – Big Retail Bankruptcies, Surprising Retail Returns, Google vs. Amazon and More

KHD Buzz – Big Retail Bankruptcies, Surprising Retail Returns, Google vs. Amazon and More

Big Bankruptcies: Biggest Retail Falls of the Past Six Months 

With the fashion chain Claire’s being the latest big retailer to head into bankruptcy protection you may be losing count of just how many big retailers have failed in a similar fashion recently. To help jog your memory Time magazine compiled this (rather long) list that covers just the past six months. Read More

KB Toys May Ma

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KHD Buzz – Walmart’s Changing Customer Base, The Rise of the Robot Cashier, Visual Marketing Facts and More

KHD Buzz – Walmart’s  Changing Customer Base, The Rise of the Robot Cashier, Visual Marketing Facts and More

Meet Walmart’s New Customer Base – Affluent, Tech Savvy But Still Looking for Deals 

At the beginning of the year, Walmart officially changed their legal name – from Wal-Mart Stores, Inc. to Walmart Inc. – to reflect their changing business that now includes a heavy eCommerce component. And according to a new report, their customer base seems to be changing as well, as

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Retail Marketing and the Psychology of Color

Retail Marketing and the Psychology of Color

Did you know that the colors used in any form of marketing  can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with.

For retailers, whether they operate online, offline or both, understanding how the colors they use in their stores, on their website, within

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3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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Ways to Add Value This Holiday Season Without Offering a Discount

Ways to Add Value This Holiday Season Without Offering a Discount

Offering big discounts is a common tactic among retailers during the holiday shopping season. But while the likes of Amazon and WalMart may be able to afford to do that many smaller retailers really cannot. And the good news is that they may not have to.

There are so many options available to them now consumers are looking not just at price when making their purchasing decisions but also at the v

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KHD Buzz – M-commerce Growth Skyrocketing, the Rise of Social Customer Service, the Equifax Data Breach and More

KHD Buzz – M-commerce Growth Skyrocketing, the Rise of Social Customer Service, the Equifax Data Breach and More

UPS Report Predicts M-commerce Will Reach $250 Billion by 2020

There is no doubt that mobile commerce – aka m-commerce – is finally growing at the rate many predicted it would after a slow start. And according to a UPS backed report mobile transactions will make up 48% of online transactions by 2020, to the value of around $250 billion. Read More 

Retail Fraud Attempts Spike After Eq

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KHD Buzz – Robots vs Humans, Hurricane Retail Relief, Using Instagram Stories for Marketing and More

KHD Buzz – Robots vs Humans, Hurricane Retail Relief, Using Instagram Stories for Marketing and More

Report: Google’s eCommerce Influence is Declining 

Google is still the global leader in general Internet search by far, but according to a new report from data analysts Wolfgang Digital it’s influence as a referrals driver for ecommerce businesses is declining. Read More

How Retailers Provided Relief After Harvey

Hurricane Harvey left a trail of devastation and months of clean up i

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Top Tips for Creating a Great Customer Testimonial Page

Top Tips for Creating a Great Customer Testimonial Page

Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small.

There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up to 10 reviews before they feel that they can trust a business and so this is

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Pitfalls You Must Avoid to Run a Successful Loyalty Program

Pitfalls You Must Avoid to Run a Successful Loyalty Program

Loyalty programs can be great for engaging with customers and encouraging repeat business. They also call, however, for quite the investment in terms of time and effort, and often money as well, on the part of the retailer offering them. Done right though all of that can offer a great ROI. Done wrong, a loyalty program may end up simply being a waste of time and money.

Here are some of the most co

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KHD Buzz – More Online Retailers Go Offline, The Importance of Visual Branding and More

KHD Buzz – More Online Retailers Go Offline, The Importance of Visual Branding and More

Another Online Retailer to Head Offline Too

THREDUP, the ‘online thrift store’ is the latest big name online retailer to announce they will branching into offline retail as well. And they are actually heading to the mall..Read More 

Landmark Ruling Sets New Web Design Challenges for Online Retailers 

A landmark ruling in a case brought against the Winn-Dixie supermarket chain over

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