Top Tips for Increasing Your E-Commerce AOV
It’s no secret that average order value (AOV) is an essential metric to track for any online business. But if you ask an online retail store owner what website metrics they’re actively working to improve, you’ll likely hear some combination of: website traffic, conversion rate, or revenue. However, by increasing your average order value instead…
Six Ways to Reduce Your Website’s Bounce Rate
If you have a good website, great products, catchy content, and yet you still have a high bounce rate, then you have a problem. If you are one of those store owners who wonders why your customers made it to the end of your sales funnel without actually taking that final step to checkout, or…
12 Clever Ways Images Can Drive Increased Conversions
People love photos, and there’s no better place than online to see them. About 220 billion images are now being processed by Instagram alone. Every month, over seven petabytes – that’s a LOT of bytes- of new images are uploaded to the social network. And it’s not Instagram. We’re seeing a proliferation of images, including…
4 Ways Offering Freebies Can Boost Your Retail Business’ Bottom Line
All retail businesses exist to make money. Retail business marketing exists to help make that happen. With this in mind then, the concept of launching a campaign to offer a freebie may seem like a strange idea. Why would a retail business – especially a smaller one – even consider devoting time and resources to…
5 Ways to Leverage AOV to Increase Your Retail Store Bottom Line
When it comes to hitting revenue goals, marketers will often try to convince customers to spend more, to increase their Average Order Value. In fact, statistics consistently prove that selling to a nurtured customer is much cheaper than pitching to and acquiring a new one. What is Average Order Value? Average order value is the…
Your Spam Folder Can Provide the Answers to Your Marketing Email Woes
Email marketing is still considered to be one of the most effective ways that retail businesses can connect with current, former and potential customers. This is only true however if the marketing messages they send actually make it to the recipients email inboxes in the first place. Even if the email contact has previously legitimately…
Choosing the Best Product Recommendation Technology
Product or content personalization recommendations can be huge marketing – and conversion – boons for online retailers, and we doubt that that is new news to you, as it’s been buzzed about a great deal over the last few years. The problem is if you don’t have an Amazon sized budget how can you make…
KHD Buzz: COVID19 and Retail Latest News, Winners and Losers
Walmart Stock Prices Hit An All-Time High Last Week Not every retail business is suffering during the COVID19 crisis. Last week Walmart’s stock prices rose to all-time high, with share prices rising as high as $128.08. Read More. Best Buy Enjoy Increased Sales as More People Work From Home Another retailer benefiting from the current…
How to Better Engage People on Instagram in 2020
One billion. That’s the number of people using Instagram monthly in 2020. 200 million of those Instagram users visit at least one business profile each day. When people go to your retail business profile, what they see should increase the chances that they’ll stay and view and interact with your Instagram content. Not sure how…
Types of Amazon Shoppers and How to Make Them All Your Customers
More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. You need to recognize that just as is the case in offline retail not…