Is It Time to Give Your Retail Website a Facelift?
If you are a regular visitor to our blog you may have noticed that it has undergone a bit of a facelift, and has, we think, a wonderful new look and feel. It still matches our brand well but is now easier to navigate, completely responsive and faster than ever before. Which begs us to…
KHD Buzz – Big Retail Bankruptcies, Surprising Retail Returns, Google vs. Amazon and More
Big Bankruptcies: Biggest Retail Falls of the Past Six Months With the fashion chain Claire’s being the latest big retailer to head into bankruptcy protection you may be losing count of just how many big retailers have failed in a similar fashion recently. To help jog your memory Time magazine compiled this (rather long) list that…
KHD Buzz – Walmart’s Changing Customer Base, The Rise of the Robot Cashier, Visual Marketing Facts and More
Meet Walmart’s New Customer Base – Affluent, Tech Savvy But Still Looking for Deals At the beginning of the year, Walmart officially changed their legal name – from Wal-Mart Stores, Inc. to Walmart Inc. – to reflect their changing business that now includes a heavy eCommerce component. And according to a new report, their customer base seems…
Retail Marketing and the Psychology of Color
Did you know that the colors used in any form of marketing can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with. For retailers, whether they operate online, offline or both, understanding how the…
3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts
It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing…
Ways to Add Value This Holiday Season Without Offering a Discount
Offering big discounts is a common tactic among retailers during the holiday shopping season. But while the likes of Amazon and WalMart may be able to afford to do that many smaller retailers really cannot. And the good news is that they may not have to. There are so many options available to them now…
KHD Buzz – M-commerce Growth Skyrocketing, the Rise of Social Customer Service, the Equifax Data Breach and More
UPS Report Predicts M-commerce Will Reach $250 Billion by 2020 There is no doubt that mobile commerce – aka m-commerce – is finally growing at the rate many predicted it would after a slow start. And according to a UPS backed report mobile transactions will make up 48% of online transactions by 2020, to the…
KHD Buzz – Robots vs Humans, Hurricane Retail Relief, Using Instagram Stories for Marketing and More
Report: Google’s eCommerce Influence is Declining Google is still the global leader in general Internet search by far, but according to a new report from data analysts Wolfgang Digital it’s influence as a referrals driver for ecommerce businesses is declining. Read More How Retailers Provided Relief After Harvey Hurricane Harvey left a trail of devastation and…
Top Tips for Creating a Great Customer Testimonial Page
Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small. There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up…
Pitfalls You Must Avoid to Run a Successful Loyalty Program
Loyalty programs can be great for engaging with customers and encouraging repeat business. They also call, however, for quite the investment in terms of time and effort, and often money as well, on the part of the retailer offering them. Done right though all of that can offer a great ROI. Done wrong, a loyalty…