Tag: small business marketing

Understanding The Importance of Social Media Marketing Content Objectives and Planning

Understanding The Importance of Social Media Marketing Content Objectives and Planning

At this time of year, most retail businesses are at least considering ramping up their social media presence as a part of their overall holiday shopping marketing campaigns. However, some small retail businesses chug and chug away at social media marketing, following all of the advice they read, see and hear from any number of…

By Koehler Home Decor October 26, 2018 0

How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season

How to Create an Affordable, Effective Mobile Coupon Marketing Plan This Holiday Shopping Season

Seasoned bargain hunters, especially holiday shoppers, have long been big fans of using scissors to clip coupons, but they are now becoming far more used to to the concept of redeeming coupons via their mobile gadgets. What is clear though, is that increasingly people like doing so – and are even coming to expect that…

By Koehler Home Decor October 5, 2018 0

Super Subject Line Tips to Increase Holiday Email Open Rates

Super Subject Line Tips to Increase Holiday Email Open Rates

Promotional emails are still a part of many small businesses’ overall holiday shopping marketing campaigns and they can indeed be effective, but only if you can get people to open them in the first place. As everyone, including your competition, is probably making plans for sending out their festive marketing emails campaigns right now, you…

By Koehler Home Decor September 28, 2018 0

Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First

Gearing Up for the Big Holiday Marketing Push? Treat Your Website to Some ‘Fall Cleaning’ First

Summer is almost officially over, school’s back in and for many retail business owners there is a slight lull before the big holiday sales drive begins. This means that this is a great time to take a step back and do a little bit of business ‘fall-cleaning’ so that your company – and your business…

By Koehler Home Decor September 7, 2018 0

Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now

Christmas in September – Why It’s Time to Begin Finalizing Your Holiday Marketing Now

Can you believe it’s almost September already? The summer may be fading fast but September is the perfect time for …putting up the mistletoe? OK, so maybe the holiday season is not quite that close, but for retailers, September is the month when they really should be starting to finalize their holiday marketing plans in preparation for the…

By Koehler Home Decor August 24, 2018 0

Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?

Are These Common – but Easy to Fix – Mistakes Making Your WordPress Site Less Effective?

Did you know that according to according to w3techs.com: “WordPress is used by 60.3% of all the websites whose content management system we know. This is 30.2% of all websites.” And many of those sites are retail businesses of all kinds and all sizes. And there are indeed very good reasons why this is the case, and why WordPress can be especially good for smaller…

By Koehler Home Decor August 3, 2018 0

Is Your Retail Website’s Search Functionality Up to the Job? You Could Be Losing Business If It’s Not

Is Your Retail Website’s Search Functionality Up to the Job? You Could Be Losing Business If It’s Not

We have a question for you. When is the last time you thought about your e-commerce site’s search solution? No, not its place in the search results for its’ keywords, but the actual search functionality on the site itself, the method by which your potential customers search your inventory once they have arrived at your…

By Koehler Home Decor July 20, 2018 0