Posts Tagged ‘small business marketing’

KHD Buzz – Millennials Boosted Amazon’s Holiday Sales, Forbes Awards Retail Person of the Year and More

KHD Buzz – Millennials Boosted Amazon’s Holiday Sales, Forbes Awards Retail Person of the Year and More

Millennials Were the Key to Amazon’s Holiday Season Success 

Amazon had another good holiday shopping season, but their performance, it seems, hinged on a single demographic. Millennials made up by far the largest portion of  Amazon’s sales over the holidays, and because these ‘youngsters’ are now getting older they were spending more than before as well. Read More 

For

posted in Buzzworthy, Wholesale Home Decor and tagged , , , . Bookmark the permalink.
Read More

Retail Marketing and the Psychology of Color

Retail Marketing and the Psychology of Color

Did you know that the colors used in any form of marketing  can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with.

For retailers, whether they operate online, offline or both, understanding how the colors they use in their stores, on their website, within

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

3 Important Ways Google Scores Your Content You May be Overlooking

3 Important Ways Google Scores Your Content You May be Overlooking

Although many people spend a great deal of time – and money – trying to figure it out, the simple fact is that, in almost two decades now, no one really knows just how Google ‘scores’ a website’s content to determine where it should be placed in their search engine rankings. Especially as even Google admits that their criteria does tend to change, at least a little, o

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

With the big holiday shopping season coming up no doubt, at some point, you’ll give some thought to the SEO basics that can give your website an extra boost in the search engine rankings. For many this will involve focusing their attention on things like quality of content, title tags and keyword usage, possibly turning to special tools – like Yoast for example – to help them mak

posted in Sales & Marketing, Wholesale Home Decor and tagged , , . Bookmark the permalink.
Read More

5 Ways to Spot Fake Business Reviews Online

5 Ways to Spot Fake Business Reviews Online

By now most business owners understand the growing significance and impact of online customer reviews, and, if they are wise, they do keep an eye out for comments about their business online, especially when it comes to reviews on sites like Yelp!, Google and Facebook. An oft quoted Zen Desk study found, a little over a year ago, that a whopping 85% of consumers admitted they are influenced by onl

posted in Sales & Marketing, Wholesale Home Decor and tagged . Bookmark the permalink.
Read More

4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Top Tips for Creating a Great Customer Testimonial Page

Top Tips for Creating a Great Customer Testimonial Page

Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small.

There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up to 10 reviews before they feel that they can trust a business and so this is

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Effective Back-to-School Marketing Ideas for 2017

Effective Back-to-School Marketing Ideas for 2017

Most kids out of school for the summer are still looking forward to lots of summer fun ahead. Most parents are thinking ahead too; ahead to the day they’ll be packing their children back off to school and all of the ‘back to school’ supplies they are going to need before the big yellow buses start rolling again.

Yes, it’s time to start thinking about back-to-school marketi

posted in Sales & Marketing, Wholesale Home Decor and tagged , , . Bookmark the permalink.
Read More

Summertime Marketing Strategies for Your Local Business

Summertime Marketing Strategies for Your Local Business

Are you one of the many retail business owners who tend to accept that summer time can be a bit slow for your business? After all, the sun’s out, folks are heading off on vacation, after July 4 there are no big national holidays for weeks and chances are that you and or your employees have summer holiday plans too. But the summer – which officially runs from June 21 to September 22 th

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More