Posts Tagged ‘small business marketing’

3 Important Ways Google Scores Your Content You May be Overlooking

3 Important Ways Google Scores Your Content You May be Overlooking

Although many people spend a great deal of time – and money – trying to figure it out, the simple fact is that, in almost two decades now, no one really knows just how Google ‘scores’ a website’s content to determine where it should be placed in their search engine rankings. Especially as even Google admits that their criteria does tend to change, at least a little, o

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

With the big holiday shopping season coming up no doubt, at some point, you’ll give some thought to the SEO basics that can give your website an extra boost in the search engine rankings. For many this will involve focusing their attention on things like quality of content, title tags and keyword usage, possibly turning to special tools – like Yoast for example – to help them mak

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5 Ways to Spot Fake Business Reviews Online

5 Ways to Spot Fake Business Reviews Online

By now most business owners understand the growing significance and impact of online customer reviews, and, if they are wise, they do keep an eye out for comments about their business online, especially when it comes to reviews on sites like Yelp!, Google and Facebook. An oft quoted Zen Desk study found, a little over a year ago, that a whopping 85% of consumers admitted they are influenced by onl

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4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

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Top Tips for Creating a Great Customer Testimonial Page

Top Tips for Creating a Great Customer Testimonial Page

Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small.

There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up to 10 reviews before they feel that they can trust a business and so this is

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Effective Back-to-School Marketing Ideas for 2017

Effective Back-to-School Marketing Ideas for 2017

Most kids out of school for the summer are still looking forward to lots of summer fun ahead. Most parents are thinking ahead too; ahead to the day they’ll be packing their children back off to school and all of the ‘back to school’ supplies they are going to need before the big yellow buses start rolling again.

Yes, it’s time to start thinking about back-to-school marketi

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Summertime Marketing Strategies for Your Local Business

Summertime Marketing Strategies for Your Local Business

Are you one of the many retail business owners who tend to accept that summer time can be a bit slow for your business? After all, the sun’s out, folks are heading off on vacation, after July 4 there are no big national holidays for weeks and chances are that you and or your employees have summer holiday plans too. But the summer – which officially runs from June 21 to September 22 th

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15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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4 Fantastic Ways Freebies Boost Retail Business Marketing

4 Fantastic Ways Freebies Boost Retail Business Marketing

Retail businesses exist to make money. Retail business marketing exists to help make that happen. With this in mind then, the concept of launching a campaign to offer a freebie may seem like a strange idea. Why would a retail business – especially a smaller one – even consider devoting time and resources to giving away something that they could be charging for? And yet businesses large and

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