Posts Tagged ‘small business marketing’

Marketing 101: Why the Value of an Email Depends on the Recipient

Marketing 101: Why the Value of an Email Depends on the Recipient

Despite what some people might have you believe, email marketing is far from dead. It’s very much alive in fact, and still one of the best inbound marketing tools you can make use of today. Millions of brands do so every day and they do it for one very simple reason; when you do it right, it works, pure and simple.

If you have an email subscribe form on your website – and if you don

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Social Media Marketing Campaigns Not Working? This May Be Why

Social Media Marketing Campaigns Not Working? This May Be Why

Social media marketing is now far from new and it is something that almost every retail business now engages in in some form or another. Some find that they can see a positive impact from SMM on their business with ease and yet others begin to question why they are even bothering at all, as it seems like that they are putting in a lot of time, effort and money into a marketing venture that seems

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KHD Buzz – Millennials Boosted Amazon’s Holiday Sales, Forbes Awards Retail Person of the Year and More

KHD Buzz – Millennials Boosted Amazon’s Holiday Sales, Forbes Awards Retail Person of the Year and More

Millennials Were the Key to Amazon’s Holiday Season Success 

Amazon had another good holiday shopping season, but their performance, it seems, hinged on a single demographic. Millennials made up by far the largest portion of  Amazon’s sales over the holidays, and because these ‘youngsters’ are now getting older they were spending more than before as well. Read More 

For

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Retail Marketing and the Psychology of Color

Retail Marketing and the Psychology of Color

Did you know that the colors used in any form of marketing  can have a major impact on your customers? Colors really can have an immediate emotional effect, changing a customer’s mood and/or their attitude to the content they are being presented with.

For retailers, whether they operate online, offline or both, understanding how the colors they use in their stores, on their website, within

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3 Important Ways Google Scores Your Content You May be Overlooking

3 Important Ways Google Scores Your Content You May be Overlooking

Although many people spend a great deal of time – and money – trying to figure it out, the simple fact is that, in almost two decades now, no one really knows just how Google ‘scores’ a website’s content to determine where it should be placed in their search engine rankings. Especially as even Google admits that their criteria does tend to change, at least a little, o

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

3 Overlooked Ways Your Web Hosting Affects Your Site’s Search Engine Rankings

With the big holiday shopping season coming up no doubt, at some point, you’ll give some thought to the SEO basics that can give your website an extra boost in the search engine rankings. For many this will involve focusing their attention on things like quality of content, title tags and keyword usage, possibly turning to special tools – like Yoast for example – to help them mak

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5 Ways to Spot Fake Business Reviews Online

5 Ways to Spot Fake Business Reviews Online

By now most business owners understand the growing significance and impact of online customer reviews, and, if they are wise, they do keep an eye out for comments about their business online, especially when it comes to reviews on sites like Yelp!, Google and Facebook. An oft quoted Zen Desk study found, a little over a year ago, that a whopping 85% of consumers admitted they are influenced by onl

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4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

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Top Tips for Creating a Great Customer Testimonial Page

Top Tips for Creating a Great Customer Testimonial Page

Every service business needs a customer testimonial page on their website – not just on their social media pages – and this is especially true for any retail business, however large or small.

There are very strong stats to back all of this up. According to a BrightLocal survey, 90 percent of consumers read up to 10 reviews before they feel that they can trust a business and so this is

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