Posts Tagged ‘small business tips’

5 Amazing Free Resources for Great Holiday Marketing Stock Images

5 Amazing Free Resources for Great Holiday Marketing Stock Images

More than ever before, marketing and advertising of any kind is increasingly image driven. From finding just the right images to engage visitors to a website to tracking down great visuals to add to a newsletter to simply locating that one great photo to attract more clicks to a social media post it can seem that anyone promoting their business needs an almost inexhaustible supply of images. And t

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3 Great Live Chat Solutions for Independent Retailers

3 Great Live Chat Solutions for Independent Retailers

As the holiday shopping season gets nearer and nearer, any online retailer worth their salt is readying their website to welcome and serve what they hope will be a slew of customers old and new. And in many cases they are also looking for ways to get a bit of an edge over the competition, both on and offline.

One of the remaining advantages that the bricks and mortar stores still often has over t

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5 Website Design Flaws That Make Your Retail Business Appear Untrustworthy

5 Website Design Flaws That Make Your Retail Business Appear Untrustworthy

As the start of the huge holiday shopping season draws ever closer retail businesses everywhere – both bricks and mortar concerns and online only retailers – are preparing their websites for the rush, adding new products, extra content highlighting those products, testing their shopping cart system and generally trying to make sure that their online presence is ready to deal with an in

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The Importance of a Formal Social Media Marketing Strategy

The Importance of a Formal Social Media Marketing Strategy

Facebook, Twitter, Pinterest, Google Plus, Instagram and on and on..the social media landscape that even a small scale social media marketing campaign has to navigate is growing larger every day. For a small business with limited resources in terms of both time and money it can be a real challenge trying to decide just where their attentions should be focused. That is why every single social media

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Successful Site Search Musts for E-tailers

Successful Site Search Musts for E-tailers

We have a question for you. When is the last time you thought about your e-commerce site’s search solution? No, not it’s place in the search results for its’ keywords, but the actual search functionality on the site itself, the method by which your potential customers search your inventory once they have arrived at your site? Sadly, for many etailers the answer is not in years, a

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5 Big Logo Mistakes that Can Kill Your Business

5 Big Logo Mistakes that Can Kill Your Business

Whatever the size of your company and however long you have been in business, your logo is a hugely important part of your brand. Most entrepreneurs hear this advice often as they execute their business plan, yet many do not pay enough attention to it.

Here then are the top five mistakes that people make when it comes time to decide upon a logo to represent their new brand:

 

 

 

Th

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Reputation Management – Resolve to Do Better This Year

Reputation Management – Resolve to Do Better This Year

A New Year is often a time for business owners to take a good look at the state of their enterprise and what can be improved and built upon over the next twelve months. But while many will look at their books, or at their website’s performance, their ad budgets and even their branding many are still overlooking something very important; their business’ online reputation.

These days mor

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Delegating 101 for the Small Business Owner

Delegating 101 for the Small Business Owner

Did you end the year feeling burned out and more than a little disillusioned because you had to work so very hard to make a go of your business? Then it may be time to take the chance, as a new year begins, to start thinking about getting some help before you go totally crazy.

For many though the problem with that idea is less about spending the money on hired help and more about a fear of losing

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How Conducting a SWOT Analysis Will Benefit Your Business

How Conducting a SWOT Analysis Will Benefit Your Business

 

 

Every retail business owner, in fact every business owner in general, has hopes, dreams and expectations for its future. The real key though is making sure that the goals you set are realistic. For example, “Make $500 the first week” is not a goal that is realistic. One of the ways you can help yourself determine whether or not your goals are attainable, or that you are

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How To Get a High Quality Business Logo for Less

How To Get a High Quality Business Logo for Less

All of the hype surrounding Yahoo’s upcoming new logo does shine a light on something that many small business owners do tend not to pay too much attention to; having a logo that defines their brand, is recognizable as their own and does not look like the work of an amateur let loose in Paintbox.

Spending a great deal of money on a logo design is often not even an option for a small business

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