Posts Tagged ‘social media marketing’

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Social Media Marketing Trends: Facebook Cover Videos for Business

Social Media Marketing Trends: Facebook Cover Videos for Business

Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing.

Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video, instead of a still photograph, as their page’s Cover Photo. And at a time when organic re

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found that in spaces that are becoming intensely image h

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

SMM Basics: The Best Video Sizes for Social Media in 2017

SMM Basics: The Best Video Sizes for Social Media in 2017

Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your content marketing in general.

The one thing that many people do not realize though is that a shared YouTube

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

Will Amazon Finally Make Online Grocery Shopping ‘a Thing?’

While most retail niches are doing well in the e-commerce sector, online grocery shopping has still yet to really take off. According to some Wall Street analysts, Amazon’s buyout of the Whole Foods chain may change all of that. Read More

UPS Plans to Charge Retailers Surcharges on Holiday Deliveries

Last week, UPS a

posted in Buzzworthy, Wholesale Home Decor and tagged , , , . Bookmark the permalink.
Read More

15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

posted in Sales & Marketing, Wholesale Home Decor and tagged , , , . Bookmark the permalink.
Read More

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

posted in Sales & Marketing, Wholesale Home Decor and tagged , . Bookmark the permalink.
Read More

Facebook Live for Small Business 101: A Beginner’s Guide

Facebook Live for Small Business 101: A Beginner’s Guide

We have little doubt that you have heard all about the marketing possibilities that Facebook Live can open up for almost any small business, especially a retail concern. And it really can offer a lot. A live stream is a great way to interact with your customers and prospects, to showcase your products and to better build your brand and gain customer trust. A Facebook Live session is also far easie

posted in Sales & Marketing, Wholesale Home Decor and tagged . Bookmark the permalink.
Read More