Posts Tagged ‘social media marketing’

2018 Social Media Marketing Myths Explored and Exploded

2018 Social Media Marketing Myths Explored and Exploded

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By now social media marketing is a part of an overall Internet marketing strategy for almost any business and is no longer considered just a fad being propelled by surly teenagers and egocentric celebrities.

As commonplace as social media marketing has become plenty of bad information and advice is m

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Content Marketing SEO Mistakes to Avoid at All Costs

Content Marketing SEO Mistakes to Avoid at All Costs

Content marketing is one of the most effective of digital marketing techniques for any business. When you combine it with SEO (search engine optimization) it has the potential to be even more effective. Blogging can be especially effective, both as a way to drive extra traffic to your site and to improve its rankings in search engine query results.

However, many struggle to get the kind of good SE

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The Case for Expanding Your Retail Business’ Instagram Presence in 2018

The Case for Expanding Your Retail Business’ Instagram Presence in 2018

If you still think of Instagram as one of the newer social media platforms retailers can make use of for marketing purposes you might be in for a shock; the image-driven platform turns eight this year.

It may be that Instagram is already a part of your social media marketing plan, or perhaps you concentrate more of your current efforts on sites that are often more familiar to you like Facebook an

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Making Use of User Generated Content to Boost Your Retail Business

Making Use of User Generated Content to Boost Your Retail Business

User generated content; it was one of the biggest marketing buzzwords of 2017. However, there is plenty of evidence – and more than a bit of research – to suggest that in a time of declining organic social media reach, increasing CPCs in paid search and a spike in the number of people making use of ad blockers, leveraging user generated content is more than just a fad and something you

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3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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KHD Buzz – Google Takes on PayPal, 2018 Retail Trend Predictions and More

KHD Buzz – Google Takes on PayPal, 2018 Retail Trend Predictions and More

 

Google Launches ‘Pay with Google’ and It’s a Lot Like PayPal 

Google recently launched ‘Pay with Google, a service that the company hopes can eventually rival PayPal in terms of popularity with both online shoppers and online retailers alike. Read More.

Online Retail Trend Predictions for 2018 

Although we have yet to even make it through the all-important 2017

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Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future.

Links are still the easiest way for a search engine bot to dete

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

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Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

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