Posts Tagged ‘social media marketing’

15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

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Facebook Live for Small Business 101: A Beginner’s Guide

Facebook Live for Small Business 101: A Beginner’s Guide

We have little doubt that you have heard all about the marketing possibilities that Facebook Live can open up for almost any small business, especially a retail concern. And it really can offer a lot. A live stream is a great way to interact with your customers and prospects, to showcase your products and to better build your brand and gain customer trust. A Facebook Live session is also far easie

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KHD Buzz – Product Page SEO, Niche Holiday Celebrations, Social Media Image Cheat Sheet and More

KHD Buzz – Product Page SEO, Niche Holiday Celebrations, Social Media Image Cheat Sheet and More

The Ins, Outs and Best Practices for Product Page SEO

No doubt you are aware of the importance of having an SEO strategy in place for your website – and brand in general. But did you know that according to experts product page SEO is a different creature altogether and should be approached in a different way?  Read More 

Experts Weigh in on the 10 C’s of the Online Retail Industry

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4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways to combine the two marketing practices to improve

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KHD Buzz – eCommerce Site Mistakes, Mobile SEO Tips, the USPS’ Problem with Online Retail Growth and More

KHD Buzz – eCommerce Site Mistakes, Mobile SEO Tips, the USPS’ Problem with Online Retail Growth and More

eCommerce Site Mistakes – Which Annoy Consumers Most? 

With online shopping now as commonplace as popping to the store it’s little surprise that consumers are getting pickier about the experience they have while doing so. And while every company – even the mighty Amazon – make UX and design mistakes which common faux pas annoy shopper the most? Read More

Walmart Looks to

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5 Top Tips for Writing Better Instagram Captions

5 Top Tips for Writing Better Instagram Captions

Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven. Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if, no, you cannot make use of promotional links.)

However, many p

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Solving Your Instagram Posting Woes the Right Way

Solving Your Instagram Posting Woes the Right Way

Instagram is a still growing social media outlet that many retailers have turned to – or are considering turning to – to help build their brand and garner interest in their products. However, because it is rather unlike Facebook and Twitter some businesses, especially smaller businesses with limited time and manpower- struggle with it, and then often ultimately abandon their efforts o

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KHD Buzz – Fed Ex, Aussie Shoppers, Take on Amazon, More Chatbots on the Way, F8 Launch Rumors and More

KHD Buzz – Fed Ex, Aussie Shoppers, Take on Amazon, More Chatbots on the Way, F8 Launch Rumors and More

A New Challenger on the Way for Facebook Site Login 

Often when surfing the Internet in 2017 there are two ways to log into – or create an account – on many websites; enter an email and password (that 8 times out of 10 you’ve forgotten) or simply hit that ‘login with Facebook’ button. The feature is one that users find so useful that more and more sites – incl

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KHD Buzz – WalMart Goes Online Shopping Again, Life Hacks for Facebook Ads, AI Search for Smaller Retailers and More

KHD Buzz – WalMart Goes Online Shopping Again, Life Hacks for Facebook Ads, AI Search for Smaller Retailers and More

WalMart to Aquire Another Online Retailer 

Just a few months after acquiring would be Amazon competitor Jet.com WalMart is making another big purchase, this time acquiring online indie fashion retailer ModCloth. Read More 

‘Life Hacks’ for Facebook and Twitter Ads 

If you are a fan of those ‘life hack’ type articles that seem to be everywhere right now, and you are

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