Posts Tagged ‘social media marketing’

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts

It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing list if possible but can that even be done? And keeping track of th

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KHD Buzz – Google Takes on PayPal, 2018 Retail Trend Predictions and More

KHD Buzz – Google Takes on PayPal, 2018 Retail Trend Predictions and More

 

Google Launches ‘Pay with Google’ and It’s a Lot Like PayPal 

Google recently launched ‘Pay with Google, a service that the company hopes can eventually rival PayPal in terms of popularity with both online shoppers and online retailers alike. Read More.

Online Retail Trend Predictions for 2018 

Although we have yet to even make it through the all-important 2017

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Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future.

Links are still the easiest way for a search engine bot to dete

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3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

3 Simple But Effective Ways to Beat Facebook Organic Reach Decline

Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing.

This is not encouraging news for those who really don’t have

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4 Huge Instagram Fails Every Retail Business Must Avoid

4 Huge Instagram Fails Every Retail Business Must Avoid

Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and to reach a mobile audience that may not be particularl

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Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.

It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to marketing.

The winter retail season is about more than just Chri

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Social Media Marketing Trends: Facebook Cover Videos for Business

Social Media Marketing Trends: Facebook Cover Videos for Business

Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing.

Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video, instead of a still photograph, as their page’s Cover Photo. And at a time when organic re

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Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found that in spaces that are becoming intensely image h

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SMM Basics: The Best Video Sizes for Social Media in 2017

SMM Basics: The Best Video Sizes for Social Media in 2017

Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your content marketing in general.

The one thing that many people do not realize though is that a shared YouTube

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KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

Will Amazon Finally Make Online Grocery Shopping ‘a Thing?’

While most retail niches are doing well in the e-commerce sector, online grocery shopping has still yet to really take off. According to some Wall Street analysts, Amazon’s buyout of the Whole Foods chain may change all of that. Read More

UPS Plans to Charge Retailers Surcharges on Holiday Deliveries

Last week, UPS a

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