Making Use of User Generated Content to Boost Your Retail Business
User generated content; it was one of the biggest marketing buzzwords of 2017. However, there is plenty of evidence – and more than a bit of research – to suggest that in a time of declining organic social media reach, increasing CPCs in paid search and a spike in the number of people making use…
3 Great Software Options for Running a Contest to Boost Your Holiday Marketing Efforts
It’s advice that you probably hear, see or read every year; try running a holiday contest this year to increase consumer engagement and boost your holiday shopping visibility. Great idea, but how should you go about doing so? You’d like to reach your Facebook followers, your Insta fans and all the folks on your mailing…
KHD Buzz – Google Takes on PayPal, 2018 Retail Trend Predictions and More
Google Launches ‘Pay with Google’ and It’s a Lot Like PayPal Google recently launched ‘Pay with Google, a service that the company hopes can eventually rival PayPal in terms of popularity with both online shoppers and online retailers alike. Read More. Online Retail Trend Predictions for 2018 Although we have yet to even make…
Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time
Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future. Links are…
3 Simple But Effective Ways to Beat Facebook Organic Reach Decline
Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing. This is…
4 Huge Instagram Fails Every Retail Business Must Avoid
Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and…
Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.
It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to…
Social Media Marketing Trends: Facebook Cover Videos for Business
Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing. Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video,…
Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them
There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found…
SMM Basics: The Best Video Sizes for Social Media in 2017
Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your…