Posts Tagged ‘social media marketing’

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them

There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found that in spaces that are becoming intensely image h

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SMM Basics: The Best Video Sizes for Social Media in 2017

SMM Basics: The Best Video Sizes for Social Media in 2017

Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your content marketing in general.

The one thing that many people do not realize though is that a shared YouTube

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KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More

Will Amazon Finally Make Online Grocery Shopping ‘a Thing?’

While most retail niches are doing well in the e-commerce sector, online grocery shopping has still yet to really take off. According to some Wall Street analysts, Amazon’s buyout of the Whole Foods chain may change all of that. Read More

UPS Plans to Charge Retailers Surcharges on Holiday Deliveries

Last week, UPS a

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15 Startling Visual Content Marketing Stats You Need to Know Now

15 Startling Visual Content Marketing Stats You Need to Know Now

You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image cards, memes, GIFs, infographics and the half dozen other forms of visual content you’

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Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit

Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts.

There is a way to begin to understand how well your SMM is working that is relatively str

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Facebook Live for Small Business 101: A Beginner’s Guide

Facebook Live for Small Business 101: A Beginner’s Guide

We have little doubt that you have heard all about the marketing possibilities that Facebook Live can open up for almost any small business, especially a retail concern. And it really can offer a lot. A live stream is a great way to interact with your customers and prospects, to showcase your products and to better build your brand and gain customer trust. A Facebook Live session is also far easie

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KHD Buzz – Product Page SEO, Niche Holiday Celebrations, Social Media Image Cheat Sheet and More

KHD Buzz – Product Page SEO, Niche Holiday Celebrations, Social Media Image Cheat Sheet and More

The Ins, Outs and Best Practices for Product Page SEO

No doubt you are aware of the importance of having an SEO strategy in place for your website – and brand in general. But did you know that according to experts product page SEO is a different creature altogether and should be approached in a different way?  Read More 

Experts Weigh in on the 10 C’s of the Online Retail Industry

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4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

4 Ways Email Marketing and Social Media Marketing Can be Used Together to Boost Both

Many businesses make use of both email marketing and social media marketing as components of their overall marketing plan, and rather sensibly so. Usually they are seen as totally separate entities; social media as a top-of-the-funnel engagement platform and email as the next step, taking over once leads have been generated. There are however ways to combine the two marketing practices to improve

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KHD Buzz – eCommerce Site Mistakes, Mobile SEO Tips, the USPS’ Problem with Online Retail Growth and More

KHD Buzz – eCommerce Site Mistakes, Mobile SEO Tips, the USPS’ Problem with Online Retail Growth and More

eCommerce Site Mistakes – Which Annoy Consumers Most? 

With online shopping now as commonplace as popping to the store it’s little surprise that consumers are getting pickier about the experience they have while doing so. And while every company – even the mighty Amazon – make UX and design mistakes which common faux pas annoy shopper the most? Read More

Walmart Looks to

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5 Top Tips for Writing Better Instagram Captions

5 Top Tips for Writing Better Instagram Captions

Of all of the popular platforms retailers use for social media marketing purposes, Instagram is currently the most image driven. Therefore it makes sense that, when creating content to post on the site most people focus their attention on the image. However, the caption that can (and should) accompany each visual is important (even if, no, you cannot make use of promotional links.)

However, many p

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