Five Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time
Link building. It’s time consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future. Links are…
3 Simple But Effective Ways to Beat Facebook Organic Reach Decline
Facebook has now long been considered an essential marketing platform for even the smallest of retail businesses, and that can be especially true of a local business. However, according to social media experts Buzzsumo, organic reach for the average Facebook business has fallen by 20% since January 2017 and the trend is continuing. This is…
4 Huge Instagram Fails Every Retail Business Must Avoid
Instagram is becoming increasingly effective as a social media marketing tool for all kinds of businesses, and that’s especially true for retail businesses with products to showcase. It’s a great way to take advantage of the huge – and still growing – desire on the part of social media users for image driven content and…
Christmas in August – why You Need to Start Planning Your Winter Holiday Marketing Campaigns Now.
It’s August. That means barbecues, back to school shopping, last minute summer vacations and, if you are as forward thinking as most experts say you should be, for retailers it’s time to take the sunglasses off, pack the swimwear away and start preparing for the busy, busy winter retail season, especially when it comes to…
Social Media Marketing Trends: Facebook Cover Videos for Business
Have you heard? Facebook Pages – aka business pages – are changing again, but, for once, this time this may be a very good thing. Although the feature is rolling out slowly, and has had a few teething troubles, many business page owners will now find that they have the option to add a video,…
Small Business Marketing Guide to GIFs: How to Create Them and When to Use Them
There was some excitement among content marketers recently when the biggest social media marketing platform of them all – Facebook, of course – finally announced that their platform would support GIF images natively, both in posts and in comments. Twitter has done so for years, as has Instagram and many people and businesses have found…
SMM Basics: The Best Video Sizes for Social Media in 2017
Video on social media is hotter than ever right now, but it’s only effective as a marketing tool if you go about a video based SMM campaign in just the right way. Done right, a short, simple video can be a fantastic piece of content not only for your social media campaigns but for your…
KHD Buzz – UPS Announces Shipping Surcharges, the Impact of User Generated Content on eCommerce and More
Will Amazon Finally Make Online Grocery Shopping ‘a Thing?’ While most retail niches are doing well in the e-commerce sector, online grocery shopping has still yet to really take off. According to some Wall Street analysts, Amazon’s buyout of the Whole Foods chain may change all of that. Read More UPS Plans to Charge Retailers Surcharges on…
15 Startling Visual Content Marketing Stats You Need to Know Now
You keep hearing it, you keep reading it. When developing a content marketing strategy you need to get visual, in a big way. However, you find it hard to spare the time and resources needed to keep your current content marketing efforts going, let alone add more hours and expense into the mix creating image…
Retail Business Marketing Basics: How to Conduct a Social Media Marketing Audit
Most retail businesses, large and small, now include social media marketing – aka SMM – as a part of their overall marketing strategy. And many will admit – if pushed – that they really don’t know how well it’s working or if they are getting a decent ROI from their efforts. There is a way…