KHD Buzz – Amazon Offers 3rd Party Sellers Direct Access to Consumers, US Unemployment Still Falling and More
Amazon Offering Direct Access to Consumers to Some Third Party Sellers
Amazon.com recently launched a new tool called “Manage Your Customer Engagement (MYCE),” which allows some third-party sellers to market directly to Amazon customers for the first time. Read More
US Unemployment Claims Fall For Third Straight Week
In good news for retailers, as well as the US economy in general, The Bureau of Labor Statistics (BLS) reported on Thursday that initial unemployment claims fell 13,000 to 553,000 for the week ending April 24. Claims have been below 600,000 for the third week in a row, marking a return to near pre-pandemic levels. Read More
What Customers Have To Say About The Physical World Reopening – And What It Means For Retail
According to an ongoing study that has been running since the pandemic began official federal and state timelines for a return to ‘normal’ life and those of most consumers don’t match up.
When the conventional wisdom predicted a reopening by the end of the year in June 2020, the average American consumer added six months to that timeline. They added 13 months in December 2020.
The average American consumer has now gained another year, according to survey data from February 26, 2021. March 2022 is the date most predict, with those who have been vaccinated or plan to be vaccinated said they would be vaccinated a month sooner. This summer, definitely not, according to over 65% of the survey respondents. Read More.
Shoppable Hotel Rooms on the Rise
The idea of shoppable hotel rooms is gaining traction, with a number of hotels, retailers, and brands testing the concept to see if it can be used as a marketing tool. Guests can purchase items such as towels and thermoses from shoppable hotel rooms. Read More
US Women Not Returning to Workforce
Women who left the workforce to care for their children who were at home during the pandemic have yet to return to paid work. In March of this year, nearly 1.5 million fewer women with school-aged children worked outside the home than in February of 2020, according to a new report. Read More